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marketing & public relation agency

How can AI Models be Deployed Successfully?

AI Models

Since ChatGPT’s 2022 launch, AI models has many issues have surrounded the beta and final phase launches of LLMs and other related setups.  That said, for every unsuccessful launch, there have been resounding AI product successes that form the foundation of the age to come: the age of AI-driven solutions that will change humanity forever.  As with […]

Everything About PR Shield:

Everything About PR Shield

Every business owner must be equipped to handle public relations challenges and crises before they happen.

Best Mens Jewelry Brands: What to Wear and Buy

Mens jewelry brands can be a tricky thing to navigate: Get it wrong, and you run the risk of looking like a try-hard, a pirate, or worst of all, a try-hard pirate (a try-rate, if you will). If you’re searching for the best jewelry brands with a masculine bent, we’ve assembled a panel of jewelry […]

PR Shield: A Must-Have for Small Business Clients

PR Shield

Why Insurance Providers, Consultants, and Lawyers Should Offer PR Shield to their Small Business Clients Unveiling the Need for Reputation Protection in Today’s Digital World In a world where a single negative review, errant social media post, customer data breech, or news article can spiral into a full-blown crisis, protecting the reputational health of small […]

Balancing AI and Human Insight: New Era of Content Marketing

AI and Human Insight

AI and Human Insight Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman […]

Sip, Shop, and Sparkle: The Luxury Exchange Hosts VIP Shopping Event

The Luxury Exchange Hosts VIP Shopping Event

The Luxury Exchange, located in the heart of Downtown Portland, recently hosted a one-of-a-kind after-hours shopping experience, offering an elegant evening of champagne and delectable small bites. “We’re so happy to be a part of Downtown Portland and wanted to host an event where we could not only express our gratitude for the warm reception […]

3 Rules for Avoiding Tone-Deaf Social Media Messaging

  The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of […]

Navigating Modern Communication Crises: Synaptic Approach

modern communication

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]