Association of Chamber of Commerce Executives: Reputation Leads to Revenue
How Chambers and Their Members Can Promote and Protect Their Brands This article first appeared in the Association of Chamber of Commerce Executives Magazine: In today’s economy, trust is currency, and reputation is the engine that drives it. For chambers of commerce and the businesses they support, building a reputation is about prestige and performance. […]
Secure the Summer: Protecting Your Business’s Assets and Reputation
Summer often brings a surge in foot traffic, tourism, and sales—but it also increases risks for small businesses. From theft and break-ins to viral online backlash, today’s threats are multifaceted. That’s why the recent “Secure the Summer” webinar, led by security expert Jeff Bartley and crisis PR strategist Cyndee Harrison, delivered timely and critical advice […]
Boca Aquarium or Jewelry Store? What This Viral Moment Teaches About Brand Integrity
What do tropical fish, kids in strollers, and luxury diamonds have in common? More than you’d think — if you recently searched “Boca Aquarium” on Google. The South Florida business behind the controversy, Diamonds by Raymond Lee, temporarily rebranded itself online as an “aquarium” — a tongue-in-cheek nod to the elaborate tanks inside its high-end […]
Secure the Summer: How High-Risk Retailers Can Protect Their Business and Brand
In today’s volatile climate, high-risk businesses are under pressure like never before. Physical threats, PR landmines, and a culture of instant outrage can take down even the most well-run operation. That’s why this summer, Synaptic is partnering with Sapphire Risk Advisory Group to bring you something that could change the way you lead: Secure the […]
BONUS: Three More Branding Lessons from Taylor Swift
Taylor Swift just gave us a masterclass in brand voice. Read our full blog post about her announcement. 1. Transparency and Vulnerability Build Loyalty — Not Weakness Taylor has never shied away from showing the personal side of her story. From heartbreak ballads to public statements about betrayal, she invites her audience into the real […]
What Taylor Swift Just Taught Us About Brand Voice — And Why It Matters More Than Ever
Taylor Swift didn’t just reclaim her music this week — she reclaimed her voice. The announcement that she now officially owns her master recordings — not just the “Taylor’s Version” re-recordings, but the full early catalog that launched her career — is being celebrated as a massive business win. But it’s more than a business […]
Handle with Care: What Retailers Need to Know About Mother’s Day Messaging
Mother’s Day is one of those holidays that brings up all kinds of feelings. For some, it’s joyful and celebratory. For others, it’s complicated or even painful. If you’re a retailer, chances are you’re planning some kind of Mother’s Day campaign—maybe reminding customers that you have great gift ideas or offering a little promo to […]
From Gimmick to Game-Changer: Why Real Leaders Are Reimagining AI for Human-Centered Business
In a world captivated by the dazzle of emerging technology, artificial intelligence (AI) often gets mistaken for a novelty act—a flashy tool to impress, not a foundational shift in how we do business. But at Synaptic, we see things differently. AI is not a party trick. It’s a seismic transformation that requires a fundamental change […]
The Three C’s of Five-Star Reviews
Culture, Consistency, Clickability Every business wants more five-star reviews. But most are going about it the hard way—chasing customers, over-automating the ask, or hoping that good service will speak for itself. Here’s the truth. If you want consistent, high-quality reviews from happy customers, you need a system. That system starts with what we call the […]
What a Year in Podcasting Taught Us About Storytelling, Brand Trust & Credibility
We’ve been members of the Podcast Professionals Association for a year (which we highly recommend!). If there’s one thing that the insight we’ve gained has made clear, it’s this: podcasting isn’t just a content trend—it’s a powerful tool in your brand’s storytelling portfolio. As someone who has spent years helping brands build credibility and weather […]
