Balancing AI and Human Insight: Navigating the New Era of Content Marketing

Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman shared, adding, “Eventually, you’ll […]

Sip, Shop, and Sparkle: The Luxury Exchange Hosts VIP Shopping Event

The Luxury Exchange Hosts VIP Shopping Event

The Luxury Exchange, located in the heart of Downtown Portland, recently hosted a one-of-a-kind after-hours shopping experience, offering an elegant evening of champagne and delectable small bites. “We’re so happy to be a part of Downtown Portland and wanted to host an event where we could not only express our gratitude for the warm reception […]

Three Rules for Avoiding Tone-Deaf Social Media Messaging for Your Business

The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of the […]

Mastery in Mayhem: The Synaptic Approach to Navigating Modern Communications Crises

Crisis Communications Agency

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

The Most Reliable Tool in Your Marketing Toolbox: Email Marketing

Email Marketing

The Evergreen Significance of Email Marketing Just as a hammer is a trusty tool you can always count on in your toolbox, email marketing is the steadfast and reliable instrument in the digital marketing toolkit. Even in the age of rapid digital transformation, email marketing increases both relevance and revenue. According to HubSpot, email marketing […]

Instagram Survival Guide for Resellers: Best Practices and Effective Recovery Strategies

Mastering Instagram for Resellers

Losing access to an Instagram account can have an enormous impact on your resale business. That’s why it’s important to adhere to Instagram’s terms and conditions and proactively follow best practices for resellers. In this article, we’ll share those best practices as well as the proper steps to recover a lost Instagram account. Prevent Your […]

New Site Unveiled at NARTS Will Bridge the Gap Between Conscious Consumers and Like-Minded Small Businesses

Sustainable Main Street

 Synaptic, an award-winning Marketing and PR agency with offices in Grand Rapids, Michigan and Fort Worth, Texas, has launched an innovative online resource, Sustainable Main Street, in Houston at the annual convention of NARTS, The Association of Resale Professionals, is the world’s largest trade association representing the resale industry. “This is our first time attending,” the […]

Five Ways That Social Media Has Evolved for Small Business in 2023

Small Businesses Marketing Strategies

Social media has been an essential part of small businesses marketing strategies for years. However, there have been significant changes in how small businesses use social media, and understanding these changes can help businesses stay ahead of the curve. In this blog post, we will explore how social media has changed for small businesses. There […]

6 Ways to Repurpose Short-Form Videos on Social Media

6 Ways to Repurpose Short-Form Videos on Social Media

When you repurpose video content or images, you can turn a single photo or video into multiple social media posts without having to produce completely new creatives. Here are five ways to repurpose short-form videos from Social Media Examiner.  From remixing to cross-posting on multiple channels simultaneously, short-form video is one of the most flexible […]

ChatGPT and AI: Possibilities and precautions for small business owners and marketers

ChatGPT for Marketers

By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. Now, with the announcement of ChatGPT’s API, we can all expect a future filled with more and more conversations with robots. This is big news […]