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marketing & public relation agency

Empower Your Brand, Elevate Your
Impact, and Unleash the Power of Your
Expertise.

PODCAST HOSTS: Are you maximizing the potential of your show? We’ve put together a checklist to help creators like you evaluate the readiness and potential of your podcast for professional publicity support.

Click here to download your free copy! 

Experience Excellence Expertise

Synaptic is a full-service Marketing and Public Relations agency that takes a holistic approach to brand-building. We help brands develop their core messaging and quickly deploy multi-channel marketing strategies to reach their target audience.

Public Relations

In an era where generative AI is reshaping communication, the role of Professional Public Relations becomes more crucial than ever. AI advancements bring unique challenges and opportunities in managing public perception. We help clients navigate this evolving landscape while maintaining the human touch that truly connects with the audience.

Events

Hosting a tradeshow? 

Does your local business want to host a six-figure sales day?

Dreaming of an executive retreat? 

Time and again, our special events exceed our clients’ expectations and we can do the same for you!

Traditional Advertising

We work with clients who swear by their tried-and-true, especially when we help them blend it with newer digital technology. Together, we can find an approach that works for your unique business. 

Websites, SEO & Search

The days of relying on outsiders for simple organic fixes to your website and its visibility are over. We empower our clients to take ownership of their online presence with websites that simply work. 

Media Training

Facing cameras and reporters can be daunting, no matter the situation. Our specialized training empowers leaders by helping them master the art of thinking on their feet, preparing meticulously, and navigating through potential interview questions.  For even more crisis communications support, visit, PR Shield

Social Media

There are plenty of experts offering hacks and workarounds designed to chase the algorithms. 

We prefer using social media as a consistently-applied tactic that we can manage in tandem with your on-site team to create a storytelling tool for your brand.

Frequently Asked Questions

Our unique approach led to CIO Magazine naming us to their 50 Most Innovative Companies to Watch list. 
Public Relations And Communication

We blend strategic consultation with done-for-you execution.

There are a few important things that make us different from so many other marketing providers.

First, we are uniquely positioned to help clients build trust, relevance, and authority through professional PR and Community Relations.

Next, we focus on connecting  your people and systems to marketing; because tactics can't be successful unless it's seamlessly integrated into the work your team does every day.

We start with cheap or free organic tactics before we rush to spend money on ads, but when paid advertising is the right fit, we partner with specialized experts…because nobody wants to pay for someone’s learning curve.

Our clients are a lot like us:

They are the best in their field.

They have big visions and are never satisfied.

They care deeply about their reputations and obsessively over-deliver.

They don't take chances with their brands. 

They’re picky. They trust our advice because they know our recommendations are based on dozens of successful campaigns and events for businesses just like them. 

They are looking for a comprehensive approach to marketing that’s administered by professionals who will work collaboratively with their in-house team. 

Our client relationships are based on proactive communication and accountability. 

It’s simple—we meet monthly to examine business goals, talk about what’s working, and identify opportunities. We talk about the marketing and communications plans for the next 30- 60- and 90-days.

We set goals and identify roles.

Then, we get to work. 

What Our Clients Say

Real feedback from our clients!

Cyndee and Erika are professional, efficient, and they bring a fresh look to the marketing of our company. Their out of the box thinking promotes our company in ways we have not done before. We look forward to a long and prosperous relationship!

Ben Levinson
Ben Levinson Atlanta, Georgia

We are so grateful for our association with this amazing group. They are always full of wonderful ideas and input. Cyndee and Erika go above and beyond expectations to make sure we are supported in so many aspects of our business. We consider them family and partners. (Even Fitzgerald likes them!)

Jennifer Collins
Jennifer Collins Cullman, Alabama

Cyndee and Erika are two of the most talented marketers and communicators in the industry. They are prepared to manage your daily marketing and to even help you plan and execute any large sales promotion you may wish to schedule. An added bonus is that Cyndee and Erika are fun to work with. They bring joy to the sometimes monotonous and stressful world of navigating marketing and brand management.

Rob Barnett
Rob Barnett Fayetteville, Tennessee

Highly recommend this group. They were a huge asset in helping our marketing and networking. With their new and creative ideas they bring so much to the table...

Nick Fulton
Nick Fulton Jackson, Mississippi

True marketing professionals who understand the goals of their clients and how to deliver results. We have worked with Synaptic on numerous large scale digital projects and each has benefitted from excellent management and goal oriented focus. Our collaborations have always been seamless and her leadership has been key to their success.

Scott Stephanoff
Scott Stephanoff Detroit, Michigan

Over many years of working together, Cyndee was an integral part of the American Jewelry & Loan team. She not only has a deep skill set in the marketing arena, but also a broad understanding of the unique elements in our industry and business as a whole. Cyndee brings energy and drive to her projects, she is a self-starter with endless ability to generate ideas and creative approaches. As our business expanded, we entrusted her with developing our branding strategy and establishing core operational structure. Her contributions to American Jewelry are still felt and continue to drive elements of our business model years later.

Seth Gold
Seth Gold Detroit, Michigan

Our Most Popular Posts

Insights, client news, and blog posts:

Wicked Fail by Mattel: What It Means for Your Business and Why Crisis Planning Matters

Wicked Fail by Mattel: What It Means for Your Business and Why Crisis Planning Matters

Mattel finds itself in the midst of a messaging screw-up that has the internet talking—and not in a good way. If you missed it, here’s the gist: Mattel’s new Wicked doll line went out with a misprinted URL on its packaging. Instead of taking customers to a kid-friendly page, it led straight to a very […]

Podcast Hall of Fame Announces New Board of Governor Members

Podcast Hall of Fame Announces New Board of Governor Members

Original article: https://podnews.net/press-release/podcast-hall-of-fame-governors-24   The Podcast Hall of Fame, started in 2015, is excited to welcome eight distinguished podcasting and digital media leaders as its new board of governor members. This new board of governor group includes Todd Cochrane, Dave Jackson, Luria Petrucci, Rob Greenlee, Glynn Washington, Danny Peña, Nick Pavlidis, and Gautam Raj Anand, each […]

Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout

Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout

Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]