Empower Your Brand, Elevate Your
Impact, and Unleash the Power of Your
Expertise.
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Experience Excellence Expertise
Synaptic is a full-service Marketing and Public Relations agency that takes a holistic approach to brand-building. We help brands develop their core messaging and quickly deploy multi-channel marketing strategies to reach their target audience.
Public Relations
In an era where generative AI is reshaping communication, the role of Professional Public Relations becomes more crucial than ever. AI advancements bring unique challenges and opportunities in managing public perception. We help clients navigate this evolving landscape while maintaining the human touch that truly connects with the audience.
Media Training
Facing cameras and reporters can be daunting, no matter the situation. Our specialized training empowers leaders by helping them master the art of thinking on their feet, preparing meticulously, and navigating through potential interview questions. For even more crisis communications support, visit, PR Shield.
Social Media
There are plenty of experts offering hacks and workarounds designed to chase the algorithms.
We prefer using social media as a consistently-applied tactic that we can manage in tandem with your on-site team to create a storytelling tool for your brand.
Frequently Asked Questions
Our unique approach led to CIO Magazine naming us to their 50 Most Innovative Companies to Watch list.
We blend strategic consultation with done-for-you execution.
There are a few important things that make us different from so many other marketing providers.
First, we are uniquely positioned to help clients build trust, relevance, and authority through professional PR and Community Relations.
Next, we focus on connecting your people and systems to marketing; because tactics can't be successful unless it's seamlessly integrated into the work your team does every day.
We start with cheap or free organic tactics before we rush to spend money on ads, but when paid advertising is the right fit, we partner with specialized experts…because nobody wants to pay for someone’s learning curve.
Our clients are a lot like us:
They are the best in their field.
They have big visions and are never satisfied.
They care deeply about their reputations and obsessively over-deliver.
They don't take chances with their brands.
They’re picky. They trust our advice because they know our recommendations are based on dozens of successful campaigns and events for businesses just like them.
They are looking for a comprehensive approach to marketing that’s administered by professionals who will work collaboratively with their in-house team.
Our client relationships are based on proactive communication and accountability.
It’s simple—we meet monthly to examine business goals, talk about what’s working, and identify opportunities. We talk about the marketing and communications plans for the next 30- 60- and 90-days.
We set goals and identify roles.
Then, we get to work.
What Our Clients Say
Real feedback from our clients!
Cyndee and Erika are professional, efficient, and they bring a fresh look to the marketing of our company. Their out of the box thinking promotes our company in ways we have not done before. We look forward to a long and prosperous relationship!
We are so grateful for our association with this amazing group. They are always full of wonderful ideas and input. Cyndee and Erika go above and beyond expectations to make sure we are supported in so many aspects of our business. We consider them family and partners. (Even Fitzgerald likes them!)
Cyndee and Erika are two of the most talented marketers and communicators in the industry. They are prepared to manage your daily marketing and to even help you plan and execute any large sales promotion you may wish to schedule. An added bonus is that Cyndee and Erika are fun to work with. They bring joy to the sometimes monotonous and stressful world of navigating marketing and brand management.
True marketing professionals who understand the goals of their clients and how to deliver results. We have worked with Synaptic on numerous large scale digital projects and each has benefitted from excellent management and goal oriented focus. Our collaborations have always been seamless and her leadership has been key to their success.
Over many years of working together, Cyndee was an integral part of the American Jewelry & Loan team. She not only has a deep skill set in the marketing arena, but also a broad understanding of the unique elements in our industry and business as a whole. Cyndee brings energy and drive to her projects, she is a self-starter with endless ability to generate ideas and creative approaches. As our business expanded, we entrusted her with developing our branding strategy and establishing core operational structure. Her contributions to American Jewelry are still felt and continue to drive elements of our business model years later.
Our Most Popular Posts
Insights, client news, and blog posts:
Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout
Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]
Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis
In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]
Three Tips for Businesses to Stay on Message and Amplify Their Brand During a Crisis
When a crisis strikes, businesses face challenges promoting and protecting their brand while avoiding messaging that appears tone-deaf or divisive. Here are three key strategies that will help you stay on message and amplify your brand even in turbulent times: Stay “On Message” and Build Credibility Crises are moments when clear, consistent messaging is […]
