Connect your people and systems to your marketing.
Comprehensive Marketing & Public Relations
We help you define, differentiate and leverage your brand.
Experience
Excellence
Expertise
Synaptic is a full-service Marketing and Public Relations agency that takes a holistic approach to brand-building.
We help brands develop their core messaging and quickly deploy
multi-channel marketing strategies to reach their target audience.
Public Relations
The reputation of your business takes years to build and can be destroyed in seconds. Few agencies have more applied experience with PR specific to small businesses. We can help you tell your story in the marketplace and prepare for crises.
Events
Has your small business business ever had a six-figure sales day?
Dream of an executive retreat?
Hosting a tradeshow?
Time and again, our special events exceed our clients’ expectations and we can do the same for you!
Traditional Advertising
We work with clients who swear by their tried-and-true, especially when we help them blend it with newer digital technology. Togher, we can find an approach that works for your unique business.
Websites, SEO & Search
The days of relying on outsiders for simple organic fixes to your website and its visibility are over. We empower our clients to take ownership of their online presence.
Employee
Training
Marketing works best when it connects to your people and systems.
If marketing is cumbersome, complicated, or unfun it simply won’t get done.
Our clients trust us to train and empower their teams to execute competently, have fun doing it, and call on us for help or support any time.
Social Media
There are plenty of experts offering hacks and workarounds designed to chase the algorithms.
We prefer using social media as a consistently-applied tool that we can manage in tandem with your on-site team to create a storytelling tool for your brand.
Projects We Love
We're proud of the work we do and the things that we're involved with! Here are a few samples:
What Our Clients Say
Do all client meetings end with saying "Man, I love working with them!" or is it just ours?
Behind the word mountains Cyndee and Erika are professional, efficient, and they bring a fresh look to the marketing of our company. There out of the box thinking promotes our company in ways we have not done before. We look forward to a long and prosperous relationship!
We are so grateful for our association with this amazing group. They are always full of wonderful ideas and input. Cyndee and Erika go above and beyond expectations to make sure we are supported in so many aspects of our business. We consider them family and partners. (Even Fitzgerald likes them!)
Cyndee and Erika are two of the most talented marketers and communicators in the industry. They are prepared to manage your daily marketing and to even help you plan and execute any large sales promotion you may wish to schedule. An added bonus is that Cyndee and Erika are fun to work with. They bring joy to the sometimes monotonous and stressful world of navigating marketing and brand management.
True marketing professionals who understand the goals of their clients and how to deliver results. We have worked with Synaptic on numerous large scale digital projects and each has benefitted from excellent management and goal oriented focus. Our collaborations have always been seamless and her leadership has been key to their success.
Over many years of working together, Cyndee was an integral part of the American Jewelry & Loan team. She not only has a deep skill set in the marketing arena, but also a broad understanding of the unique elements in our industry and business as a whole. Cyndee brings energy and drive to her projects, she is a self-starter with endless ability to generate ideas and creative approaches. As our business expanded, we entrusted her with developing our branding strategy and establishing core operational structure. Her contributions to American Jewelry are still felt and continue to drive elements of our business model years later.
Frequently Asked Questions
Our unique approach let to CIO Magazine naming us to their 50 Most Innovative Companies to Watch list.
Our scope of service is customized to fit each of the clients we work with.
We blend strategic consultation with done-for-you execution.
There are two important things that make us different from so many other marketing providers—our focus on connecting to your people and systems and our capabilities across the spectrum of digital and traditional.
We start by establishing baselines, then work to make sure they’re fully implementing all of the cheap-and-free tactics that we’ve seen work in other businesses before we rush to spend their money on ads.
When paid advertising is right for them, we partner with specialized experts on each tactic including Google Certified advisors and Facebook Marketing experts…because nobody wants to pay for someone’s learning curve.
Finally, we are uniquely positioned to help them build positions of trust in their communities and industry through professional PR and Community Relations.
Clients that we end up working with are a lot like us:
They are the best in their field.
They have big visions and are never satisfied.
They care deeply about their reputations and obsessively over-deliver.
Our clients aren’t the type of business leaders who take chances with their brands.
They’re picky. They trust our advice because they know our recommendations are based on dozens of successful campaigns and events for businesses just like them.
They are looking for a comprehensive approach to marketing that’s administered by professionals who will work collaboratively with their team.
Our client relationships are based on proactive communication and accountability.
It’s simple—we meet monthly to examine business goals, talk about what’s working, and identify opportunities. We talk about the marketing and communications plans for the next 30- 60- and 90-days. We set goals and identify roles.
Then, we get to work. We post to social media, execute tactics, pitch stories to media featuring clients as subject matter experts, and work in tandem with their team to fill in the gaps in their marketing and help connect their people and systems to their marketing.
