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marketing & public relation agency

Navigating Modern Communication Crises: Synaptic Approach

modern communication

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

Spotify AI-Powered Translation Tool

Spotify AI-Powered

Spotify AI-Powered is opening up foreign language markets to its podcasters through artificial intelligence. The company on Monday announced a pilot program called Voice Translation for podcasts that not only translates a podcast from one language to another but will retain the podcaster’s voice as it does it. Spotify’s new translation tool an Spotify AI-Powered, […]

The Most Reliable Email Marketing Tools

Email Marketing tool

The Evergreen Significance of Email Marketing Tools Just as a hammer is a trusty tool you can always count on in your toolbox, email marketing tool is the steadfast and reliable instrument in the digital marketing toolkit. Even in the age of rapid digital transformation, email marketing increases both relevance and revenue. According to HubSpot, […]

Instagram Survival Guide for Resellers

instagram survival guide

Losing access to an Instagram account can have an enormous impact on your resale business. That’s why it’s important to adhere to Instagram’s terms and conditions and proactively follow best practices for resellers. In this article, we’ll share those best practices as well as the proper steps to recover a lost Instagram account. Prevent Your […]

New Site Unveiled at NARTS Will Bridge the Gap Between Conscious Consumers and Like-Minded Small Businesses

Sustainable Main Street

 Synaptic, an award-winning Marketing and PR agency with offices in Grand Rapids, Michigan and Fort Worth, Texas, has launched an innovative online resource, Sustainable Main Street, in Houston at the annual convention of NARTS, The Association of Resale Professionals, is the world’s largest trade association representing the resale industry. “This is our first time attending,” the […]

How Social Media has Affected Small Businesses in 5 Ways?

social media has affected small businesses

Social media has been an essential part of small businesses marketing strategies for years. Now social media has affected small businesses in various ways. However, there have been significant changes in how small businesses use social media, and understanding these changes can help businesses stay ahead of the curve. In this blog post, we will […]

6 Ways to Repurpose Short Videos on Social Media

repurpose short videos

When you repurpose short videos content or images, you can turn a single photo or video into multiple social media posts without having to produce completely new creatives. Here are five ways to repurpose short-form videos from Social Media Examiner.  From remixing to cross-posting on multiple channels simultaneously, short video is one of the most […]

Impact of ChatGPT and AI on Small Business & Marketers

Impact of ChatGPT and AI

Impact of ChatGPT and AI: Possibilities and Precautions for Small Business Owners and Marketers By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. The impact of ChatGPT and AI is undeniable. Now, with the […]