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marketing & public relation agency

Navigating Modern Communication Crises: Synaptic Approach

modern communication

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

Impact of ChatGPT and AI on Small Business & Marketers

Impact of ChatGPT and AI

Impact of ChatGPT and AI: Possibilities and Precautions for Small Business Owners and Marketers By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. The impact of ChatGPT and AI is undeniable. Now, with the […]