3 Rules for Avoiding Tone-Deaf Social Media Messaging
The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of […]
Navigating Modern Communication Crises: Synaptic Approach
“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]
Impact of ChatGPT and AI on Small Business & Marketers
Impact of ChatGPT and AI: Possibilities and Precautions for Small Business Owners and Marketers By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. The impact of ChatGPT and AI is undeniable. Now, with the […]
