Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
Copying Kills Your Business: The Power of Originality
by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]
Organizations & Business: It’s Dangerous Not to Have a Social Media Policy
Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]
Longtime Client National Pawn Acquired in Record-Setting Deal
Our team wishes to congratulate National Pawn, a longtime client, on its recent acquisition. This record-setting transaction reflects the legacy Bob Moulton and his team built over decades of hard work. Working under the direction of Jeff Wilhelm, Director of Store Operations, Synaptic has facilitated the chain’s marketing strategy for more than four years. “Marketing […]
Unleashing the Power of Publicity in Podcasting
Your story deserves to be heard, and we can help you make sure that it is.
Rare Currency: A Comprehensive Guide to Identify
If you’ve ever found a dollar bill or a coin that feels unique, you may have discovered a rare currency that could be worth thousands. If you’re an avid coin collector or you just stumbled upon a fascinating coin, you’ll likely want to know if that rare currency holds any value. Discover More: Lincoln Pennies With Dime Reverse […]
Balancing AI and Human Insight: New Era of Content Marketing
AI and Human Insight Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman […]
3 Rules for Avoiding Tone-Deaf Social Media Messaging
The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of […]
Navigating Modern Communication Crises: Synaptic Approach
“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]
Impact of ChatGPT and AI on Small Business & Marketers
Impact of ChatGPT and AI: Possibilities and Precautions for Small Business Owners and Marketers By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. The impact of ChatGPT and AI is undeniable. Now, with the […]
