Balancing AI and Human Insight: Navigating the New Era of Content Marketing

Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman shared, adding, “Eventually, you’ll […]

Three Rules for Avoiding Tone-Deaf Social Media Messaging for Your Business

The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of the […]

Mastery in Mayhem: The Synaptic Approach to Navigating Modern Communications Crises

Crisis Communications Agency

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

ChatGPT and AI: Possibilities and precautions for small business owners and marketers

ChatGPT for Marketers

By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. Now, with the announcement of ChatGPT’s API, we can all expect a future filled with more and more conversations with robots. This is big news […]