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marketing & public relation agency

Rare Currency: A Comprehensive Guide to Identify

rare currency

If you’ve ever found a dollar bill or a coin that feels unique, you may have discovered a rare currency that could be worth thousands. If you’re an avid coin collector or you just stumbled upon a fascinating coin, you’ll likely want to know if that rare currency holds any value. Discover More: Lincoln Pennies With Dime Reverse […]

Balancing AI and Human Insight: New Era of Content Marketing

AI and Human Insight

AI and Human Insight Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman […]

3 Rules for Avoiding Tone-Deaf Social Media Messaging

  The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of […]

Navigating Modern Communication Crises: Synaptic Approach

modern communication

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

Impact of ChatGPT and AI on Small Business & Marketers

Impact of ChatGPT and AI

Impact of ChatGPT and AI: Possibilities and Precautions for Small Business Owners and Marketers By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. The impact of ChatGPT and AI is undeniable. Now, with the […]