Handle with Care: What Retailers Need to Know About Mother’s Day Messaging
Mother’s Day is one of those holidays that brings up all kinds of feelings. For some, it’s joyful and celebratory. For others, it’s complicated or even painful. If you’re a retailer, chances are you’re planning some kind of Mother’s Day campaign—maybe reminding customers that you have great gift ideas or offering a little promo to […]
From Gimmick to Game-Changer: Why Real Leaders Are Reimagining AI for Human-Centered Business
In a world captivated by the dazzle of emerging technology, artificial intelligence (AI) often gets mistaken for a novelty act—a flashy tool to impress, not a foundational shift in how we do business. But at Synaptic, we see things differently. AI is not a party trick. It’s a seismic transformation that requires a fundamental change […]
Wicked Fail by Mattel: What It Means for Your Business and Why Crisis Planning Matters
Mattel finds itself in the midst of a messaging screw-up that has the internet talking—and not in a good way. If you missed it, here’s the gist: Mattel’s new Wicked doll line went out with a misprinted URL on its packaging. Instead of taking customers to a kid-friendly page, it led straight to a very […]
Three Tips for Businesses to Stay on Message and Amplify Their Brand During a Crisis
When a crisis strikes, businesses face challenges promoting and protecting their brand while avoiding messaging that appears tone-deaf or divisive. Here are three key strategies that will help you stay on message and amplify your brand even in turbulent times: Stay “On Message” and Build Credibility Crises are moments when clear, consistent messaging is […]
Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
Copying Kills Your Business: The Power of Originality
by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]
Organizations & Business: It’s Dangerous Not to Have a Social Media Policy
Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]
Longtime Client National Pawn Acquired in Record-Setting Deal
Our team wishes to congratulate National Pawn, a longtime client, on its recent acquisition. This record-setting transaction reflects the legacy Bob Moulton and his team built over decades of hard work. Working under the direction of Jeff Wilhelm, Director of Store Operations, Synaptic has facilitated the chain’s marketing strategy for more than four years. “Marketing […]
Unleashing the Power of Publicity in Podcasting
Your story deserves to be heard, and we can help you make sure that it is.
Rare Currency: A Comprehensive Guide to Identify
If you’ve ever found a dollar bill or a coin that feels unique, you may have discovered a rare currency that could be worth thousands. If you’re an avid coin collector or you just stumbled upon a fascinating coin, you’ll likely want to know if that rare currency holds any value. Discover More: Lincoln Pennies With Dime Reverse […]
