Meet the Birkin matchmaker: Inside one of the world’s largest collections of Hermes bags
If you’re looking for The One — a Birkin, that is — Michael Mack is your guy. The Las Vegas luxury reseller is the proud steward of a fleet of coveted Hermes Birkin and Kelly handbags — 120 to be exact. “I never thought I’d have this many Birkins in my life,” Mack, the president and CEO of Max […]
Balancing AI and Human Insight: New Era of Content Marketing
AI and Human Insight Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman […]
Sip, Shop, and Sparkle: The Luxury Exchange Hosts VIP Shopping Event
The Luxury Exchange, located in the heart of Downtown Portland, recently hosted a one-of-a-kind after-hours shopping experience, offering an elegant evening of champagne and delectable small bites. “We’re so happy to be a part of Downtown Portland and wanted to host an event where we could not only express our gratitude for the warm reception […]
3 Rules for Avoiding Tone-Deaf Social Media Messaging
The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of […]
Navigating Modern Communication Crises: Synaptic Approach
“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]
Spotify AI-Powered Translation Tool
Spotify AI-Powered is opening up foreign language markets to its podcasters through artificial intelligence. The company on Monday announced a pilot program called Voice Translation for podcasts that not only translates a podcast from one language to another but will retain the podcaster’s voice as it does it. Spotify’s new translation tool an Spotify AI-Powered, […]
The Most Reliable Email Marketing Tools
The Evergreen Significance of Email Marketing Tools Just as a hammer is a trusty tool you can always count on in your toolbox, email marketing tool is the steadfast and reliable instrument in the digital marketing toolkit. Even in the age of rapid digital transformation, email marketing increases both relevance and revenue. According to HubSpot, […]
Instagram Survival Guide for Resellers
Losing access to an Instagram account can have an enormous impact on your resale business. That’s why it’s important to adhere to Instagram’s terms and conditions and proactively follow best practices for resellers. In this article, we’ll share those best practices as well as the proper steps to recover a lost Instagram account. Prevent Your […]
New Site Unveiled at NARTS Will Bridge the Gap Between Conscious Consumers and Like-Minded Small Businesses
Synaptic, an award-winning Marketing and PR agency with offices in Grand Rapids, Michigan and Fort Worth, Texas, has launched an innovative online resource, Sustainable Main Street, in Houston at the annual convention of NARTS, The Association of Resale Professionals, is the world’s largest trade association representing the resale industry. “This is our first time attending,” the […]
How Social Media has Affected Small Businesses in 5 Ways?
Social media has been an essential part of small businesses marketing strategies for years. Now social media has affected small businesses in various ways. However, there have been significant changes in how small businesses use social media, and understanding these changes can help businesses stay ahead of the curve. In this blog post, we will […]
