Portland-Based Designer Diana Leon and Local Boutique Collab on Fine Jewelry Residency

Read the full story at JCKOnline.com: A collaboration in Portland, Ore., between the Luxury Exchange and local jewelry artist Diana Leon shows how independent designers can work with retailers to develop customer connections, deeper storytelling, and visual presentation. For its inaugural fine jewelry residency, the Luxury Exchange is showcasing Leon’s brand Retórica and her new collection, Forest Goddess. Running from […]

What has America learned from the Sydney Sweeney situation? We asked the experts

This article was originally published at CNN.com The great ongoing American conversation escalated into a great American bar fight this summer, as a long and increasingly unhinged national back-and-forth about race, politics, sexuality, the nature of both the Trump administration and fame itself was triggered by … a jeans ad. What happened? American Eagle released […]

American Eagle ‘great jeans’ ad campaign bashed over racial undertones

This article first appeared at MassLive.com: American Eagle’s latest denim campaign, featuring actress Sydney Sweeney, has gotten backlash for having racist connotations. The clothing company launched the campaign, called “Sydney Sweeney Has Great Jeans,” on July 23, with the 27-year-old “Euphoria” star as the spokesperson. The campaign was intended to be a celebration of “making customers look and […]

Bags, Bids, and Big Hearts: Texas Auction Turns Luxury Goods Into Kerrville Relief

Following a successful charity auction that raised $20,000 for Hill Country storm recovery efforts, Natalee Peppitt—a Kerrville native and founder of Studio Two Luxury—is once again rallying her community for an urgent cause. On Thursday, August 14, at 5:52 p.m. CST, Peppitt will host a second live auction on the Whatnot platform. 100% of the […]

Association of Chamber of Commerce Executives: Reputation Leads to Revenue

How Chambers and Their Members Can Promote and Protect Their Brands This article first appeared in the Association of Chamber of Commerce Executives Magazine: In today’s economy, trust is currency, and reputation is the engine that drives it. For chambers of commerce and the businesses they support, building a reputation is about prestige and performance. […]

Secure the Summer: Protecting Your Business’s Assets and Reputation

Summer often brings a surge in foot traffic, tourism, and sales—but it also increases risks for small businesses. From theft and break-ins to viral online backlash, today’s threats are multifaceted. That’s why the recent “Secure the Summer” webinar, led by security expert Jeff Bartley and crisis PR strategist Cyndee Harrison, delivered timely and critical advice […]

Boca Aquarium or Jewelry Store? What This Viral Moment Teaches About Brand Integrity

What do tropical fish, kids in strollers, and luxury diamonds have in common? More than you’d think — if you recently searched “Boca Aquarium” on Google. The South Florida business behind the controversy, Diamonds by Raymond Lee, temporarily rebranded itself online as an “aquarium” — a tongue-in-cheek nod to the elaborate tanks inside its high-end […]

Secure the Summer: How High-Risk Retailers Can Protect Their Business and Brand

In today’s volatile climate, high-risk businesses are under pressure like never before. Physical threats, PR landmines, and a culture of instant outrage can take down even the most well-run operation. That’s why this summer, Synaptic is partnering with Sapphire Risk Advisory Group to bring you something that could change the way you lead: Secure the […]