PR Shield + YEXT
Managing your reputation is just the beginning. For businesses looking to take their online presence to the next level, PR Shield’s YEXT-powered package provides the tools to enhance discoverability and maintain consistent information across hundreds of platforms. This is proven effective in enhancing SEO results and helps you stay ahead in an AI-driven search environment. […]
PR Shield Crisis Communications and Reputation Management
In today’s digital-first world, your reputation isn’t just important—it’s everything. One negative review or social media misstep can ripple far beyond your local audience, affecting customer trust and your bottom line. That’s why PR Shield’s Reputation Management package is a game-changer for businesses looking to protect and grow their brands. What’s Included in the Basic […]
Synaptic and Sapphire Risk Advisory Group Join Forces to Deliver Comprehensive Security and Crisis Communication Solutions
Synaptic Marketing and PR, an award-winning leader in PR and marketing, is proud to announce an enhanced collaboration with Sapphire Risk Advisory Group, a premier security consulting firm. This partnership brings together Sapphire’s industry-leading expertise in risk management and Synaptic’s specialized PR Shield service, offering a comprehensive solution that addresses both physical security and crisis […]
What the ‘Walmart Birkin’ Can Teach Us About Brand Reputation
You’ve probably heard about the ‘Walmart Birkin’—a budget-friendly alternative to the luxury Hermès bag that’s taken social media by storm. While the buzz around this viral sensation has been entertaining, it highlights a more significant issue that impacts businesses and brands everywhere. The Challenge of Third-Party Sellers Walmart’s online platform allows third-party sellers to list […]
The PR Playbook for 2025: How to Protect Your Brand in a World of Crisis and Chaos
Several pivotal PR trends will redefine how businesses handle crisis management and safeguard their reputations in 2025. For brands of any size, the stakes have never been higher. Here’s what to anticipate in the coming year—and how to stay ahead of the curve: 1. Generative AI and the Misinformation Challenge A recent audit by […]
What TrueCar’s Communications Crisis Teaches Us About Reputation Management
In the ever-connected digital age, businesses can find themselves in the spotlight for reasons far beyond their control. Recently, TrueCar, an automotive marketplace, faced an unexpected reputational challenge when a former employee, Luigi Mangione, was arrested in connection with the high-profile murder of UnitedHealthcare CEO Brian Thompson. Despite Mangione leaving TrueCar in 2023, his LinkedIn […]
7 Ways to Use Text Messaging for Customer Service
Most people are comfortable communicating with friends and family via text messages. Today, conversational SMS messaging has also become standard in business. Companies are using text messaging to communicate with customers, schedule and confirm appointments, support customer service strategies, and much more. We’ll explore seven ways to use text messaging to communicate with and support customers. We’ll […]
Wicked Fail by Mattel: What It Means for Your Business and Why Crisis Planning Matters
Mattel finds itself in the midst of a messaging screw-up that has the internet talking—and not in a good way. If you missed it, here’s the gist: Mattel’s new Wicked doll line went out with a misprinted URL on its packaging. Instead of taking customers to a kid-friendly page, it led straight to a very […]
Podcast Hall of Fame Announces New Board of Governor Members
Original article: https://podnews.net/press-release/podcast-hall-of-fame-governors-24 The Podcast Hall of Fame, started in 2015, is excited to welcome eight distinguished podcasting and digital media leaders as its new board of governor members. This new board of governor group includes Todd Cochrane, Dave Jackson, Luria Petrucci, Rob Greenlee, Glynn Washington, Danny Peña, Nick Pavlidis, and Gautam Raj Anand, each […]
Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout
Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]
