8 Ways to Track Trends on Social Media
Click here to read the original article via business.com. Because trending topics change rapidly, keeping track of what’s hot on each social media platform can be challenging. However, catching a trend at the right time can offer a significant boost to your social media marketing. Business.com spoke with digital and social media marketing experts to uncover […]
Marketing in 2025: Why Promotion Alone Isn’t Enough
For years, marketing has centered around one idea: Promote. Promote. Promote. Buy the course. Hire the expert. Run the ad. Get more visibility. Drive more traffic. Grow faster. And sure, that playbook has fueled a lot of growth for a lot of businesses. It’s also created a lot of noise—and a lot of pressure. But […]
More Than Networking: How Chambers Can Become a Lifeline for Local Businesses
In today’s rapidly evolving digital landscape, small to mid-sized businesses face unprecedented challenges in managing their reputations. A single negative incident can escalate quickly, leading to significant financial and reputational damage. According to the U.S. Chamber of Commerce, (Synaptic is a long-time member) 94% of consumers say a negative online reputation can make them avoid […]
Speaking Through Spending: Aligning Your Purchases with Your Values
If you’ve ever watched an episode of Shark Tank, you’ve probably noticed that the Sharks tend to invest in businesses whose products or services align with their own interests, values, or expertise. They’re not just looking at profits—they’re backing ideas they believe in. This same principle applies to everyday consumers. Just like investors, we have […]
The Power of Balance: Balanced Tactics for Future-Proof Results
When the world shifts, does your marketing strategy stand strong? By balancing traditional tactics like direct mail and referrals with digital tools like email and social media, your business can weather uncertainty and thrive. The best strategies don’t just connect—they empower your business to promote and protect its reputation, adapt to change, and build lasting […]
Breaking down Meta’s community notes: innovation or a digital wild west?
Community notes on Meta: a game-changer for free speech, or just a hot mess in the making? Meta has recently overhauled its policy regarding free speech by removing fact-checking and its moderation policies. It has, in effect, pulled back on fact-checking, as community notes take precedence, basically allowing users to make corrections or add context […]
Full Reputation Repair from PR Shield
How PR Shield Helps Businesses Bounce Back from Reputation Challenges Sometimes, despite your best efforts, things go wrong. A wave of bad reviews, negative press, or a social media crisis can feel overwhelming—but it doesn’t have to define your business. PR Shield’s Reputation Repair package is here to help you rebuild trust and reclaim your […]
PR Shield + YEXT
Managing your reputation is just the beginning. For businesses looking to take their online presence to the next level, PR Shield’s YEXT-powered package provides the tools to enhance discoverability and maintain consistent information across hundreds of platforms. This is proven effective in enhancing SEO results and helps you stay ahead in an AI-driven search environment. […]
PR Shield Crisis Communications and Reputation Management
In today’s digital-first world, your reputation isn’t just important—it’s everything. One negative review or social media misstep can ripple far beyond your local audience, affecting customer trust and your bottom line. That’s why PR Shield’s Reputation Management package is a game-changer for businesses looking to protect and grow their brands. What’s Included in the Basic […]
Synaptic and Sapphire Risk Advisory Group Join Forces to Deliver Comprehensive Security and Crisis Communication Solutions
Synaptic Marketing and PR, an award-winning leader in PR and marketing, is proud to announce an enhanced collaboration with Sapphire Risk Advisory Group, a premier security consulting firm. This partnership brings together Sapphire’s industry-leading expertise in risk management and Synaptic’s specialized PR Shield service, offering a comprehensive solution that addresses both physical security and crisis […]
