PR Shield: A Strategic Asset for Member Support and Growth

Industry trade associations, chambers of commerce, and insurance brokers are always looking for resources that support their stakeholders. Now, they have a new opportunity to empower their members with a proactive solution aimed at promoting and protecting their brand: PR Shield. By integrating PR Shield into their service offerings, these organizations can significantly enhance their value and attract prospective members.

A generation ago, most small business owners didn’t need to concern themselves about public relations or crisis communications, as only corporate C-suites needed to worry about. Social networking and the instantaneous news cycle now mean that any misstep or misunderstanding can escalate quickly, affecting customer trust and business sustainability. Every business owner must be equipped to handle public relations challenges and crises before they happen. PR Shield is designed to empower small business owners with the resources and expertise to navigate these complex, reputation-sensitive scenarios and provide training, support, and protocols that were once only reserved for big business.

The Case for PR Shield:
  1. Proactive Crisis Management: Unlike traditional crisis communications insurance that focuses on damage control after an incident has occurred, PR Shield offers proven solutions that help business owners and leaders build a process and plan for proactive reputation management. 
  2. Rapid Response: When crisis strikes, our PR Shield professionals will facilitate a Rapid Response Call. If more intensive crisis communications support is needed, our professionals will work to support the business at a discounted rate. 
  3. Cost-Effective Solution: For many small and medium-sized businesses, the cost of a dedicated PR firm is a significant barrier. PR Shield offers a more accessible and affordable alternative, making expert PR support attainable for a broader range of businesses.
  4. Enhancing Member Value and Trust: By offering PR Shield, organizations demonstrate commitment to their members’ overall well-being. It’s not just about financial or operational support – it’s about safeguarding their reputation, which is invaluable in today’s market.
  5. Marketing and Growth Advantage: Providing PR Shield can be a key differentiator for organizations interested in attracting new members. It positions them as forward-thinking and comprehensive in their approach to member services.

PR Shield is more than a service; it’s a strategic asset that can redefine how organizations support their members. In an era where a business’s reputation can be its most significant asset or liability, providing members with the tools and training to manage and protect their public image is not just beneficial – it’s essential. Integrating PR Shield into service offerings will support existing members and serve as a compelling feature to attract new ones, fostering growth and strengthening the community. Learn more when you schedule an introductory call today!