Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?

This article was originally published at TechRound.co.uk According to data shared with Billboard on Wednesday 27 August, Meta confirmed that photos of Kansas City Chiefs tight end Travis Kelce proposing to Taylor Swift surpassed 1 million reposts on Instagram. No other post on the platform has reached that level before. The got there in just 6 […]

BONUS: Three More Branding Lessons from Taylor Swift

Taylor Swift just gave us a masterclass in brand voice. Read our full blog post about her announcement. 1. Transparency and Vulnerability Build Loyalty — Not Weakness Taylor has never shied away from showing the personal side of her story. From heartbreak ballads to public statements about betrayal, she invites her audience into the real […]

What Taylor Swift Just Taught Us About Brand Voice — And Why It Matters More Than Ever

Taylor Swift didn’t just reclaim her music this week — she reclaimed her voice. The announcement that she now officially owns her master recordings — not just the “Taylor’s Version” re-recordings, but the full early catalog that launched her career — is being celebrated as a massive business win. But it’s more than a business […]