BONUS: Three More Branding Lessons from Taylor Swift
Taylor Swift just gave us a masterclass in brand voice. Read our full blog post about her announcement. 1. Transparency and Vulnerability Build Loyalty — Not Weakness Taylor has never shied away from showing the personal side of her story. From heartbreak ballads to public statements about betrayal, she invites her audience into the real […]
What Taylor Swift Just Taught Us About Brand Voice — And Why It Matters More Than Ever
Taylor Swift didn’t just reclaim her music this week — she reclaimed her voice. The announcement that she now officially owns her master recordings — not just the “Taylor’s Version” re-recordings, but the full early catalog that launched her career — is being celebrated as a massive business win. But it’s more than a business […]
Marketing in 2025: Why Promotion Alone Isn’t Enough
For years, marketing has centered around one idea: Promote. Promote. Promote. Buy the course. Hire the expert. Run the ad. Get more visibility. Drive more traffic. Grow faster. And sure, that playbook has fueled a lot of growth for a lot of businesses. It’s also created a lot of noise—and a lot of pressure. But […]
More Than Networking: How Chambers Can Become a Lifeline for Local Businesses
In today’s rapidly evolving digital landscape, small to mid-sized businesses face unprecedented challenges in managing their reputations. A single negative incident can escalate quickly, leading to significant financial and reputational damage. According to the U.S. Chamber of Commerce, (Synaptic is a long-time member) 94% of consumers say a negative online reputation can make them avoid […]
PR Shield Growth (Local SEO+)
Showing up online isn’t enough anymore. Customers are asking Google, Bing, and even AI tools like ChatGPT to recommend businesses near them. If your business doesn’t appear in those results—or worse, if it shows up with poor reviews—you’re losing opportunities to competitors who invested in their local visibility. That’s why PR Shield Growth goes beyond […]
PR Shield Essentials
Mastering Reputation Management with PR Shield In today’s digital-first world, your reputation isn’t just important—it’s everything. A single negative review or an unhappy customer sharing their experience online can ripple far beyond your local audience, damaging trust and affecting your bottom line. That’s why businesses are choosing PR Shield, a complete reputation management solution that […]
The PR Playbook for 2025: How to Protect Your Brand in a World of Crisis and Chaos
Several pivotal PR trends will redefine how businesses handle crisis management and safeguard their reputations in 2025. For brands of any size, the stakes have never been higher. Here’s what to anticipate in the coming year—and how to stay ahead of the curve: 1. Generative AI and the Misinformation Challenge A recent audit by […]
Wicked Fail by Mattel: What It Means for Your Business and Why Crisis Planning Matters
Mattel finds itself in the midst of a messaging screw-up that has the internet talking—and not in a good way. If you missed it, here’s the gist: Mattel’s new Wicked doll line went out with a misprinted URL on its packaging. Instead of taking customers to a kid-friendly page, it led straight to a very […]
Everything About PR Shield:
Every business owner must be equipped to handle public relations challenges and crises before they happen.