PR Shield by Synaptic is a Leading Crisis Communications Solution for High-Risk Small Businesses Nationwide
With offices in Detroit and Grand Rapids, Synaptic is redefining crisis communications for small businesses nationwide. Founded by Cyndee Harrison and operated with her daughter and partner Rachael Amato, this woman-led PR and marketing agency equips high-risk industries with the tools and strategies they need to protect their reputations and grow confidently. Synaptic’s signature platform, […]
When Personal Behavior Becomes Corporate Risk: What Every Business Must Know About Crisis Communications and PR
While most people are talking about the kiss cam behavior, my thoughts go somewhere else entirely—to the men and women whose careers, livelihoods, and reputations are tied to the success of the company led by the two individuals caught in that moment. For them, this isn’t entertainment. It’s uncertainty. Viral moments like this don’t just […]
How Brands Should Respond to Employees’ Social Media Statements During Sensitive Incidents
Creating a Social Media Policy for Turbulent Times In today’s digitally connected world, establishing and implementing a robust social media policy is crucial for brands to navigate potential pitfalls. Clear guidelines help prevent employees from making inappropriate statements that could harm the company’s reputation, especially during sensitive events. By proactively defining acceptable behavior and communication […]
Everything About PR Shield:
Every business owner must be equipped to handle public relations challenges and crises before they happen.