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marketing & public relation agency

Breaking down Meta’s community notes: innovation or a digital wild west?

Community notes on Meta: a game-changer for free speech, or just a hot mess in the making? Meta has recently overhauled its policy regarding free speech by removing fact-checking and its moderation policies. It has, in effect, pulled back on fact-checking, as community notes take precedence, basically allowing users to make corrections or add context […]

Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis

In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]

Three Tips for Businesses to Stay on Message and Amplify Their Brand During a Crisis

When a crisis strikes, businesses face challenges promoting and protecting their brand while avoiding messaging that appears tone-deaf or divisive. Here are three key strategies that will help you stay on message and amplify your brand even in turbulent times:   Stay “On Message” and Build Credibility Crises are moments when clear, consistent messaging is […]

Organizations & Business: It’s Dangerous Not to Have a Social Media Policy

Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]