BONUS: Three More Branding Lessons from Taylor Swift
Taylor Swift just gave us a masterclass in brand voice. Read our full blog post about her announcement. 1. Transparency and Vulnerability Build Loyalty — Not Weakness Taylor has never shied away from showing the personal side of her story. From heartbreak ballads to public statements about betrayal, she invites her audience into the real […]
What Taylor Swift Just Taught Us About Brand Voice — And Why It Matters More Than Ever
Taylor Swift didn’t just reclaim her music this week — she reclaimed her voice. The announcement that she now officially owns her master recordings — not just the “Taylor’s Version” re-recordings, but the full early catalog that launched her career — is being celebrated as a massive business win. But it’s more than a business […]
