Social media has been an essential part of small businesses marketing strategies for years. However, there have been significant changes in how small businesses use social media, and understanding these changes can help businesses stay ahead of the curve. In this blog post, we will explore how social media has changed for small businesses.
- Social media success is measured differently
There was a time when likes and follows ruled the day. Now, social media is consumed differently and its effectiveness must be measured differently. What’s critical now is the amount of engagement and conversions to other marketing channels and tactics like online sales or joining an email list.
- The rise of video content
Video content has been on the rise for years, and in 2023, it’s become the preferred type of content for many social media users. Small businesses need to focus on creating engaging video content that showcases their products or services. Video content doesn’t have to be expensive; it can be created using a smartphone and edited using free software.
- Influencer marketing is still effective.
Influencer marketing has been around, but felt unattainable for smaller brands. The landscape has changed, and micro-influencers are now the go-to for many small businesses. Micro-influencers have smaller followings but are highly engaged with their audience, making them a great option for small businesses with a limited budget.
- Social media platforms are becoming e-commerce platforms
Social media platforms have been testing e-commerce features for years, and in 2023, they’re becoming fully-fledged e-commerce platforms. Small businesses can now sell their products directly on social media platforms, making it easier than ever to reach new customers and drive sales. Businesses can now create highly targeted ads that reach specific audiences based on their interests, behaviors, and demographics. This means that small businesses can create more effective ads that reach the right people, resulting in a better return on investment.
- Personalization is key
In the past, businesses could get away with generic social media posts that would appeal to a broad audience. Now, however, customers want to feel like they’re interacting with a business that understands their needs and preferences. Small businesses need to create personalized content that resonates with their target audience.
Social media has changed significantly for small businesses in 2023. Personalization, video content, influencer marketing, e-commerce, and sophisticated advertising are all crucial aspects that businesses need to consider when using social media. By understanding these changes, small businesses can create more effective social media strategies that help them grow and reach new customers.