Speaking Through Spending: Aligning Your Purchases with Your Values
If you’ve ever watched an episode of Shark Tank, you’ve probably noticed that the Sharks tend to invest in businesses whose products or services align with their own interests, values, or expertise. They’re not just looking at profits—they’re backing ideas they believe in. This same principle applies to everyday consumers. Just like investors, we have […]
Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis
In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]
Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
