Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
Copying Kills Your Business: The Power of Originality
by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]
Business Sips: Strategic Lessons from Iconic Bourbon Brands
Our upcoming strategic retreat will kick off with a bourbon tasting. But we wanted to be sure that everyone derives value from it, even if they aren’t into drinking it. So we are including fun business lessons that can be derived from each of the bottles we’ll be sampling. Here are a few Rip Van […]
Our Key Takeaways from Podcast Movement Evolutions
Cyndee’s Takeaways from Podcast Movement Evolutions: I first dipped my toes into the world of podcasting in 2015, working on a show that was syndicated on the now-defunct Play.it platform. Back then, podcasting was a mixed bag of curiosity and unfamiliarity. We dreamed of a future where people tuned into podcasts with the same regularity […]
Navigating Modern Communication Crises: Synaptic Approach
“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]
New Site Unveiled at NARTS Will Bridge the Gap Between Conscious Consumers and Like-Minded Small Businesses
Synaptic, an award-winning Marketing and PR agency with offices in Grand Rapids, Michigan and Fort Worth, Texas, has launched an innovative online resource, Sustainable Main Street, in Houston at the annual convention of NARTS, The Association of Resale Professionals, is the world’s largest trade association representing the resale industry. “This is our first time attending,” the […]
