Marketing in 2025: Why Promotion Alone Isn’t Enough
For years, marketing has centered around one idea: Promote. Promote. Promote. Buy the course. Hire the expert. Run the ad. Get more visibility. Drive more traffic. Grow faster. And sure, that playbook has fueled a lot of growth for a lot of businesses. It’s also created a lot of noise—and a lot of pressure. But […]
More Than Networking: How Chambers Can Become a Lifeline for Local Businesses
In today’s rapidly evolving digital landscape, small to mid-sized businesses face unprecedented challenges in managing their reputations. A single negative incident can escalate quickly, leading to significant financial and reputational damage. According to the U.S. Chamber of Commerce, (Synaptic is a long-time member) 94% of consumers say a negative online reputation can make them avoid […]
The Power of Balance: Balanced Tactics for Future-Proof Results
When the world shifts, does your marketing strategy stand strong? By balancing traditional tactics like direct mail and referrals with digital tools like email and social media, your business can weather uncertainty and thrive. The best strategies don’t just connect—they empower your business to promote and protect its reputation, adapt to change, and build lasting […]
Full Reputation Repair from PR Shield
How PR Shield Helps Businesses Bounce Back from Reputation Challenges Sometimes, despite your best efforts, things go wrong. A wave of bad reviews, negative press, or a social media crisis can feel overwhelming—but it doesn’t have to define your business. PR Shield’s Reputation Repair package is here to help you rebuild trust and reclaim your […]
PR Shield + YEXT
Managing your reputation is just the beginning. For businesses looking to take their online presence to the next level, PR Shield’s YEXT-powered package provides the tools to enhance discoverability and maintain consistent information across hundreds of platforms. This is proven effective in enhancing SEO results and helps you stay ahead in an AI-driven search environment. […]
PR Shield Crisis Communications and Reputation Management
In today’s digital-first world, your reputation isn’t just important—it’s everything. One negative review or social media misstep can ripple far beyond your local audience, affecting customer trust and your bottom line. That’s why PR Shield’s Reputation Management package is a game-changer for businesses looking to protect and grow their brands. What’s Included in the Basic […]
Synaptic and Sapphire Risk Advisory Group Join Forces to Deliver Comprehensive Security and Crisis Communication Solutions
Synaptic Marketing and PR, an award-winning leader in PR and marketing, is proud to announce an enhanced collaboration with Sapphire Risk Advisory Group, a premier security consulting firm. This partnership brings together Sapphire’s industry-leading expertise in risk management and Synaptic’s specialized PR Shield service, offering a comprehensive solution that addresses both physical security and crisis […]
What the ‘Walmart Birkin’ Can Teach Us About Brand Reputation
You’ve probably heard about the ‘Walmart Birkin’—a budget-friendly alternative to the luxury Hermès bag that’s taken social media by storm. While the buzz around this viral sensation has been entertaining, it highlights a more significant issue that impacts businesses and brands everywhere. The Challenge of Third-Party Sellers Walmart’s online platform allows third-party sellers to list […]
The PR Playbook for 2025: How to Protect Your Brand in a World of Crisis and Chaos
Several pivotal PR trends will redefine how businesses handle crisis management and safeguard their reputations in 2025. For brands of any size, the stakes have never been higher. Here’s what to anticipate in the coming year—and how to stay ahead of the curve: 1. Generative AI and the Misinformation Challenge A recent audit by […]
What TrueCar’s Communications Crisis Teaches Us About Reputation Management
In the ever-connected digital age, businesses can find themselves in the spotlight for reasons far beyond their control. Recently, TrueCar, an automotive marketplace, faced an unexpected reputational challenge when a former employee, Luigi Mangione, was arrested in connection with the high-profile murder of UnitedHealthcare CEO Brian Thompson. Despite Mangione leaving TrueCar in 2023, his LinkedIn […]
