Three Rules for Avoiding Tone-Deaf Social Media Messaging for Your Business

The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of the […]

Mastery in Mayhem: The Synaptic Approach to Navigating Modern Communications Crises

Crisis Communications Agency

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

Instagram Survival Guide for Resellers: Best Practices and Effective Recovery Strategies

Mastering Instagram for Resellers

Losing access to an Instagram account can have an enormous impact on your resale business. That’s why it’s important to adhere to Instagram’s terms and conditions and proactively follow best practices for resellers. In this article, we’ll share those best practices as well as the proper steps to recover a lost Instagram account. Prevent Your […]