PR SHIELD Reputation Repair

Rebuilding Trust with PR Shield Reputation Repair A strong reputation can take years to build—but only moments to damage. One viral complaint, a wave of negative reviews, or a critical news story can impact how customers see your business and whether they choose to trust you. That’s why PR Shield offers its Reputation Repair package, […]

PR Shield by Synaptic is a Leading Crisis Communications Solution for High-Risk Small Businesses Nationwide

With offices in Detroit and Grand Rapids, Synaptic is redefining crisis communications for small businesses nationwide. Founded by Cyndee Harrison and operated with her daughter and partner Rachael Amato, this woman-led PR and marketing agency equips high-risk industries with the tools and strategies they need to protect their reputations and grow confidently. Synaptic’s signature platform, […]

How Are Brands Still Not Getting This? If Backlash Is Predictable, It’s Preventable

The Context — Two Campaigns, Two Red Flags The fallout from Sydney Sweeney’s American Eagle “great jeans” campaign could have been a valuable lesson. Instead, e.l.f. Cosmetics’ Matt Rife ad highlighted how little has changed in how brands manage influencer risk. Sydney Sweeney + American Eagle American Eagle’s July 2025 “Sydney Sweeney Has Great Jeans” campaign played on a […]

What has America learned from the Sydney Sweeney situation? We asked the experts

This article was originally published at CNN.com The great ongoing American conversation escalated into a great American bar fight this summer, as a long and increasingly unhinged national back-and-forth about race, politics, sexuality, the nature of both the Trump administration and fame itself was triggered by … a jeans ad. What happened? American Eagle released […]

Association of Chamber of Commerce Executives: Reputation Leads to Revenue

How Chambers and Their Members Can Promote and Protect Their Brands This article first appeared in the Association of Chamber of Commerce Executives Magazine: In today’s economy, trust is currency, and reputation is the engine that drives it. For chambers of commerce and the businesses they support, building a reputation is about prestige and performance. […]

Boca Aquarium or Jewelry Store? What This Viral Moment Teaches About Brand Integrity

What do tropical fish, kids in strollers, and luxury diamonds have in common? More than you’d think — if you recently searched “Boca Aquarium” on Google. The South Florida business behind the controversy, Diamonds by Raymond Lee, temporarily rebranded itself online as an “aquarium” — a tongue-in-cheek nod to the elaborate tanks inside its high-end […]

Secure the Summer: How High-Risk Retailers Can Protect Their Business and Brand

In today’s volatile climate, high-risk businesses are under pressure like never before. Physical threats, PR landmines, and a culture of instant outrage can take down even the most well-run operation. That’s why this summer, Synaptic is partnering with Sapphire Risk Advisory Group to bring you something that could change the way you lead: Secure the […]

How to Get More Google Reviews (Without Begging or Bribing)

The Three C’s Every Small Business Needs to Get More Five-Star Reviews If you’re like most business owners, you already know how important five-star reviews are. They’re not just nice to have—they directly impact your visibility in search, your credibility with customers, and ultimately, your revenue. But here’s the problem: most businesses are going about […]