The PR Playbook for 2025: How to Protect Your Brand in a World of Crisis and Chaos
Several pivotal PR trends will redefine how businesses handle crisis management and safeguard their reputations in 2025. For brands of any size, the stakes have never been higher. Here’s what to anticipate in the coming year—and how to stay ahead of the curve: 1. Generative AI and the Misinformation Challenge A recent audit by […]
What TrueCar’s Communications Crisis Teaches Us About Reputation Management
In the ever-connected digital age, businesses can find themselves in the spotlight for reasons far beyond their control. Recently, TrueCar, an automotive marketplace, faced an unexpected reputational challenge when a former employee, Luigi Mangione, was arrested in connection with the high-profile murder of UnitedHealthcare CEO Brian Thompson. Despite Mangione leaving TrueCar in 2023, his LinkedIn […]
Wicked Fail by Mattel: What It Means for Your Business and Why Crisis Planning Matters
Mattel finds itself in the midst of a messaging screw-up that has the internet talking—and not in a good way. If you missed it, here’s the gist: Mattel’s new Wicked doll line went out with a misprinted URL on its packaging. Instead of taking customers to a kid-friendly page, it led straight to a very […]
Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout
Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]
Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis
In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]
Three Tips for Businesses to Stay on Message and Amplify Their Brand During a Crisis
When a crisis strikes, businesses face challenges promoting and protecting their brand while avoiding messaging that appears tone-deaf or divisive. Here are three key strategies that will help you stay on message and amplify your brand even in turbulent times: Stay “On Message” and Build Credibility Crises are moments when clear, consistent messaging is […]
Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
Organizations & Business: It’s Dangerous Not to Have a Social Media Policy
Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]
How Brands Should Respond to Employees’ Social Media Statements During Sensitive Incidents
Creating a Social Media Policy for Turbulent Times In today’s digitally connected world, establishing and implementing a robust social media policy is crucial for brands to navigate potential pitfalls. Clear guidelines help prevent employees from making inappropriate statements that could harm the company’s reputation, especially during sensitive events. By proactively defining acceptable behavior and communication […]
Everything About PR Shield:
Every business owner must be equipped to handle public relations challenges and crises before they happen.
