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marketing & public relation agency

Celebrating International Podcast Day!

Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us.    Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]

Copying Kills Your Business: The Power of Originality

 by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]

Business Sips: Strategic Lessons from Iconic Bourbon Brands

Our upcoming strategic retreat will kick off with a bourbon tasting. But we wanted to be sure that everyone derives value from it, even if they aren’t into drinking it. So we are including fun business lessons that can be derived from each of the bottles we’ll be sampling. Here are a few Rip Van […]

Organizations & Business: It’s Dangerous Not to Have a Social Media Policy

Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]

Unlocking the True Potential of Your Podcast: The Power of PR

As a podcaster, you know the dedication and effort it takes to produce engaging content for your audience. But did you know that public relations (PR) could be the game-changer you’ve been missing? It’s time to think beyond the microphone and tap into the incredible opportunities PR can offer. From Podcast Host to Media Expert […]

How Brands Should Respond to Employees’ Social Media Statements During Sensitive Incidents

Creating a Social Media Policy for Turbulent Times In today’s digitally connected world, establishing and implementing a robust social media policy is crucial for brands to navigate potential pitfalls. Clear guidelines help prevent employees from making inappropriate statements that could harm the company’s reputation, especially during sensitive events. By proactively defining acceptable behavior and communication […]

Retained Publicist for Podcasters

Let us be your “people.” Our expert team will represent you in the media, giving you back time to focus on your podcast. . STRATEGIC LAUNCH: Our team will not only focus on showcasing your superstar status, but we’ll also take a deep dive into your specific goals for growth and map out actionable steps […]

PR Power Pack for Podcasters

DIYer at heart? We’ll give you the tools to tackle PR for your podcast so you can fast-track your learning curve. MESSAGING SESSION: Our team will hear your story first-hand, get to know your podcast, and clarify your particular subject matter expertise. You’ll leave this session with several channel-appropriate versions of your key message for consistently […]

I’m a Shopping Expert: 4 Accessories That Are Actually Investments

If you’re considering luxury accessories as an investment, understanding what drives their value is important. For example, certain luxury bags are valued not only for their aesthetic appeal but also for their ability to appreciate in value over time. Luxury bags that appreciate in value are crafted from high-quality materials and are often produced in limited quantities, […]