The Most Reliable Tool in Your Marketing Toolbox: Email Marketing

The Evergreen Significance of Email Marketing Just as a hammer is a trusty tool you can always count on in your toolbox, email marketing is the steadfast and reliable instrument in the digital marketing toolkit. Even in the age of rapid digital transformation, email marketing increases both relevance and revenue. According to HubSpot, email marketing […]

Instagram Survival Guide for Resellers: Best Practices and Effective Recovery Strategies

Losing access to an Instagram account can have an enormous impact on your resale business. That’s why it’s important to adhere to Instagram’s terms and conditions and proactively follow best practices for resellers. In this article, we’ll share those best practices as well as the proper steps to recover a lost Instagram account. Prevent Your […]

New Site Unveiled at NARTS Will Bridge the Gap Between Conscious Consumers and Like-Minded Small Businesses

 Synaptic, an award-winning Marketing and PR agency with offices in Grand Rapids, Michigan and Fort Worth, Texas, has launched an innovative online resource, Sustainable Main Street, in Houston at the annual convention of NARTS, The Association of Resale Professionals, is the world’s largest trade association representing the resale industry. “This is our first time attending,” the […]

Five Ways That Social Media Has Evolved for Small Business in 2023

Social media has been an essential part of small businesses marketing strategies for years. However, there have been significant changes in how small businesses use social media, and understanding these changes can help businesses stay ahead of the curve. In this blog post, we will explore how social media has changed for small businesses. There […]

6 Ways to Repurpose Short-Form Videos on Social Media

When you repurpose video content or images, you can turn a single photo or video into multiple social media posts without having to produce completely new creatives. Here are five ways to repurpose short-form videos from Social Media Examiner.  From remixing to cross-posting on multiple channels simultaneously, short-form video is one of the most flexible […]

ChatGPT and AI: Possibilities and precautions for small business owners and marketers

ChatGPT for Marketers

By now, you’ve probably heard of the power of Artificial Intelligence (AI) and seen people using the open platform ChatGPT to do everything from confirming conspiracy theories to writing poetry. Now, with the announcement of ChatGPT’s API, we can all expect a future filled with more and more conversations with robots. This is big news […]