Founders, Let’s Talk About the One Thing Your Brand Can’t Afford to Lose
If you’re a founder, you’ve probably poured everything into building your brand — long nights, bold decisions, personal risk. Your brand isn’t just your business — it’s your reputation. And in today’s media landscape, reputation is everything. That’s why we’re excited to share that Synaptic will be exhibiting at the Female Founder Tech Summit this […]
The (Unfair) Advantage of a Publicist in an AI-First Search World
Have you ever read a headline and thought, “I could’ve added something useful to this story”?Ever wonder why the same voices keep showing up in national media? Often, the difference between them and you is a publicist. What a publicist actually does (plain English) Publicists do a few simple, unglamorous things really well—and consistently: Spot […]
Brand Reputation Boot Camp
Promoting & Protecting Your Business Doesn’t Have to Be Spooky Defending your brand reputation alone? Now that’s scary. Join Cyndee Harrison and Rachael Amato for a high-impact workshop built for business owners who want to grow with confidence—and stay ready for anything. This 2-hour session is packed with practical tools, expert insight, and real talk […]
Millennial’s Eye-Opening Take on Gen Z’s ‘Extravagant’ Spending Goes Viral
This article was originally published at Newsweek.com The bag might be Miu Miu, the drink may be a $9 matcha latte delivered by DoorDash, and the flight is likely a last-minute ticket to The Bahamas—but for many Gen Zers, these purchases are more about making the most of what they have than an indication of […]
Grosse Pointe Chamber of Commerce: Building Your Business Boot Camp
Small businesses thrive on trust. Whether you run a boutique, a nonprofit, a home-based business, or a service company, your reputation is the foundation of your growth. That’s why the Grosse Pointe Chamber is hosting a Learn-at-Lunch session designed to give local business owners the tools they need to both promote and protect their brands. […]
Q2 Crisis Review: When Culture Is the Crisis
This article was originally published at provokemedia.com If there’s one thing the most damaging corporate crises in the second quarter of 2025 had in common, it’s that the problem wasn’t just bad luck or bad press: it was bad culture. From Moët Hennessy’s alleged retaliation against a whistleblower, to BCG’s ethical blind spots in Gaza, […]
From Teacups to Taglines: Synaptic Wins Comcast RISE Award
We’re honored, excited, and feeling incredibly grateful—Synaptic has officially been named a 2025 Comcast RISE grant recipient! If you haven’t heard of it, Comcast RISE is a national initiative that supports small businesses through funding, media exposure, technology upgrades, and strategic consulting. Each grant package includes a $5,000 monetary grant, a tech makeover, a professionally […]
Grosse Pointe Learn at Lunch: Promoting and Protecting Your Business Reputation
Grosse Pointe Chamber Presents Building Your Business Boot Camp: Learn at Lunch Promoting and Protecting Your Business Reputation Join us for an engaging Learn-at-Lunch session led by Chambermembers Cyndee Harrison and Rachael Amato of Synaptic—a local Marketing & PR firm and the creators of PR Shield, a reputation and brand protection system built for small […]
Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?
This article was originally published at TechRound.co.uk According to data shared with Billboard on Wednesday 27 August, Meta confirmed that photos of Kansas City Chiefs tight end Travis Kelce proposing to Taylor Swift surpassed 1 million reposts on Instagram. No other post on the platform has reached that level before. The got there in just 6 […]
The Teenage Fascination With RushTok — & What It Reveals About Gen Z
This article originally published at sheknows.com RushTok: It’s a glittery, chaotic (and strangely addictive!) corner of TikTok where college hopefuls document their entire sorority recruitment process. Every outfit, every rejection, every tearful pep talk in the bathroom mirror. What was once a private, campus-specific ritual has become a viral spectacle, with videos tagged #RushTok racking […]