Business Sips: Strategic Lessons from Iconic Bourbon Brands
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Our upcoming strategic retreat will kick off with a bourbon tasting. But we wanted to be sure that everyone derives value from it, even if they aren’t into drinking it. So we are including fun business lessons that can be derived from each of the bottles we’ll be sampling. Here are a few Rip Van […]
Organizations & Business: It’s Dangerous Not to Have a Social Media Policy
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Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]
Unlocking the True Potential of Your Podcast: The Power of PR
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As a podcaster, you know the dedication and effort it takes to produce engaging content for your audience. But did you know that public relations (PR) could be the game-changer you’ve been missing? It’s time to think beyond the microphone and tap into the incredible opportunities PR can offer. From Podcast Host to Media Expert […]
How Brands Should Respond to Employees’ Social Media Statements During Sensitive Incidents
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Creating a Social Media Policy for Turbulent Times In today’s digitally connected world, establishing and implementing a robust social media policy is crucial for brands to navigate potential pitfalls. Clear guidelines help prevent employees from making inappropriate statements that could harm the company’s reputation, especially during sensitive events. By proactively defining acceptable behavior and communication […]
4 EXPENSIVE MISTAKES TO WATCH FOR WHEN BUYING 1-OUNCE GOLD BARS, ACCORDING TO EXPERTS
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Gold has hit several new highs so far in 2024. The trend started in March when the price of gold hit a record high of $2,169 per ounce. Then, in late May, the price of gold climbed to another high of $2,450 per ounce. And, while the price of gold has cooled recently, with today’s price closer to $2,300 per […]
Retained Publicist for Podcasters
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Let us be your “people.” Our expert team will represent you in the media, giving you back time to focus on your podcast. . STRATEGIC LAUNCH: Our team will not only focus on showcasing your superstar status, but we’ll also take a deep dive into your specific goals for growth and map out actionable steps […]
PR Power Pack for Podcasters
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DIYer at heart? We’ll give you the tools to tackle PR for your podcast so you can fast-track your learning curve. MESSAGING SESSION: Our team will hear your story first-hand, get to know your podcast, and clarify your particular subject matter expertise. You’ll leave this session with several channel-appropriate versions of your key message for consistently […]
I’m a Shopping Expert: 4 Accessories That Are Actually Investments
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If you’re considering luxury accessories as an investment, understanding what drives their value is important. For example, certain luxury bags are valued not only for their aesthetic appeal but also for their ability to appreciate in value over time. Luxury bags that appreciate in value are crafted from high-quality materials and are often produced in limited quantities, […]
Longtime Client National Pawn Acquired in Record-Setting Deal
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Our team wishes to congratulate National Pawn, a longtime client, on its recent acquisition. This record-setting transaction reflects the legacy Bob Moulton and his team built over decades of hard work. Working under the direction of Jeff Wilhelm, Director of Store Operations, Synaptic has facilitated the chain’s marketing strategy for more than four years. “Marketing […]
If you buy gold, how do you go about selling it?
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Gold prices have surged since the beginning of 2024 and many people have bought physical gold. Costco made it easy by selling one-ounce gold bars online and had racked up $100 million in sales by the end of 2023. But the Wall Street Journal reports that some of those buyers have encountered frustrations when trying to sell. […]