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Grosse Pointe Learn at Lunch: Promoting and Protecting Your Business Reputation

Grosse Pointe Chamber Presents Building Your Business Boot Camp: Learn at Lunch Promoting and Protecting Your Business Reputation Join us for an engaging Learn-at-Lunch session led by Chambermembers Cyndee Harrison and Rachael Amato of Synaptic—a local Marketing & PR firm and the creators of PR Shield, a reputation and brand protection system built for small […]

Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?

This article was originally published at TechRound.co.uk According to data shared with Billboard on Wednesday 27 August, Meta confirmed that photos of Kansas City Chiefs tight end Travis Kelce proposing to Taylor Swift surpassed 1 million reposts on Instagram. No other post on the platform has reached that level before. The got there in just 6 […]

The Teenage Fascination With RushTok — & What It Reveals About Gen Z

This article originally published at sheknows.com RushTok: It’s a glittery, chaotic (and strangely addictive!) corner of TikTok where college hopefuls document their entire sorority recruitment process. Every outfit, every rejection, every tearful pep talk in the bathroom mirror. What was once a private, campus-specific ritual has become a viral spectacle, with videos tagged #RushTok racking […]

One Viral Post Away: Why Every Business Needs a Crisis Communications Plan

The recent firing of Sutter Health employees after a TikTok video mocking patients went viral is a sharp reminder of today’s reality: organizations are only one careless post away from a public relations crisis. The video, shared by staff at Sansum Clinic’s urgent care in Santa Barbara, showed employees posing with exam-room paper stained by […]

Fortune: Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover

Read the full article at fortune.com: Subway has been involuntarily tossed into the debate surrounding President Donald Trump’s takeover of D.C. police, after a resident threw a footlong at a federal officer last week. Now images and merch of sandwiches have become resistance symbols. Experts tell Fortune the unlikely string of events is a case study in brand image […]

PR SHIELD Reputation Repair

Rebuilding Trust with PR Shield Reputation Repair A strong reputation can take years to build—but only moments to damage. One viral complaint, a wave of negative reviews, or a critical news story can impact how customers see your business and whether they choose to trust you. That’s why PR Shield offers its Reputation Repair package, […]

PR Shield by Synaptic is a Leading Crisis Communications Solution for High-Risk Small Businesses Nationwide

With offices in Detroit and Grand Rapids, Synaptic is redefining crisis communications for small businesses nationwide. Founded by Cyndee Harrison and operated with her daughter and partner Rachael Amato, this woman-led PR and marketing agency equips high-risk industries with the tools and strategies they need to protect their reputations and grow confidently. Synaptic’s signature platform, […]

How Are Brands Still Not Getting This? If Backlash Is Predictable, It’s Preventable

The Context — Two Campaigns, Two Red Flags The fallout from Sydney Sweeney’s American Eagle “great jeans” campaign could have been a valuable lesson. Instead, e.l.f. Cosmetics’ Matt Rife ad highlighted how little has changed in how brands manage influencer risk. Sydney Sweeney + American Eagle American Eagle’s July 2025 “Sydney Sweeney Has Great Jeans” campaign played on a […]