What the ‘Walmart Birkin’ Can Teach Us About Brand Reputation
You’ve probably heard about the ‘Walmart Birkin’—a budget-friendly alternative to the luxury Hermès bag that’s taken social media by storm. While the buzz around this viral sensation has been entertaining, it highlights a more significant issue that impacts businesses and brands everywhere. The Challenge of Third-Party Sellers Walmart’s online platform allows third-party sellers to list […]
