Boca Aquarium or Jewelry Store? What This Viral Moment Teaches About Brand Integrity
What do tropical fish, kids in strollers, and luxury diamonds have in common? More than you’d think — if you recently searched “Boca Aquarium” on Google. The South Florida business behind the controversy, Diamonds by Raymond Lee, temporarily rebranded itself online as an “aquarium” — a tongue-in-cheek nod to the elaborate tanks inside its high-end […]
What the ‘Walmart Birkin’ Can Teach Us About Brand Reputation
You’ve probably heard about the ‘Walmart Birkin’—a budget-friendly alternative to the luxury Hermès bag that’s taken social media by storm. While the buzz around this viral sensation has been entertaining, it highlights a more significant issue that impacts businesses and brands everywhere. The Challenge of Third-Party Sellers Walmart’s online platform allows third-party sellers to list […]
