Have you ever read a headline and thought, “I could’ve added something useful to this story”?
Ever wonder why the same voices keep showing up in national media?
Often, the difference between them and you is a publicist.
What a publicist actually does (plain English)
Publicists do a few simple, unglamorous things really well—and consistently:
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Spot the angle fast. We translate what you do into a timely, useful story editors can actually use.
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Match you to the right reporter. Not mass blasts—targeted, relevant outreach.
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Prep you to answer clearly and on time. Talking points, proof, and boundaries so interviews go smoothly.
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Live in source networks. Reporters use trusted databases and communities to find experts. We’re there daily, with strong ratings, so our clients are easy to discover and simple to book.
Bottom line: publicists reduce friction between your expertise and a journalist’s deadline.
Why earned media matters more in an AI-first search world
Search is changing. AI systems and modern search features (e.g., “top picks,” knowledge panels, summaries) lean on trusted, well-linked sources. When credible publications mention and link to you:
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You earn third-party credibility (readers and editors trust it more than ads).
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You increase brand discoverability (search/AI are more likely to recognize and surface you).
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You create content with compounding value (articles and podcast episodes keep sending signals long after the post date).
No one can promise rankings or placements—but consistent earned mentions stack the deck in your favor.
Promote and Protect: our “PR Shield” approach
Most PR focuses on promotion. Ours also protects. Visibility is highly prized—vulnerability is an often-overlooked outcome.
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Before the spotlight: we build a press-ready foundation (media kit, angles, founder Q&A, social policy) so you show up clear and credible.
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During the moment, we help shape the narrative with facts, empathy, and presence—not panic.
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If something goes sideways, we deploy a First 24-Hour Crisis Kit to steady the conversation fast.
You shouldn’t have to defend your reputation alone. That’s why we build brands that can take a hit.
How we work (three simple paths)
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Media/Press Kit
Your editor-friendly one-sheet + mini bio (PDF + Canva). This makes you easy to brief, book, and quote. -
Pitch Accelerator
A sharp email pitch + a targeted starter list (with personalization notes). There are no mass blasts or guarantees—just fit, timing, and a strong angle. -
Publicist Partnership (Retainer)
We act as your press office: story calendar, curated outreach, follow-ups, interview prep, and simple tracking. Momentum builds month to month.
Optional booster: A wired press release can amplify reach at key moments and support SEO—used thoughtfully, not as a substitute for real coverage.
When should you start?
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Now for seasonal cycles. Gift guides, Valentine’s, Mother’s Day, wedding/grad season, and trade shows are planned weeks to months in advance.
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Any time for authority. Expert commentary, explainers, and case studies land year-round.
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Before you need it, the best crisis plan is the one you hope you never use—and already have.
Quick FAQ
Can I DIY PR?
Absolutely. Many founders start that way. A publicist saves time, opens doors faster, and protects against unforced errors.
Can you guarantee coverage?
No ethical publicist can. We increase your odds with the right angle, outlet fit, timing, and preparation.
What if I’m “new” or hard to find online?
We’ll first firm up your digital footprint: a consistent bio, links, images, and contact details. Editors need clarity and confidence that they’ve found the right person.
What this looks like in real life
A recent Newsweek piece on Gen Z “accessible luxury” needed a quick, credible perspective. Because we maintain relationships and live in reporter networks, we connected the right expertise fast—and helped the story land with clarity and context.
Ready to be press-ready?
Start small or go deep:
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Media Kit if you need an editor-friendly foundation.
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Pitch Accelerator if you have a timely angle.
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Publicist Partnership if you want ongoing momentum—and a team in your corner when stakes rise.
Let’s build a brand that can take a hit.
Message us to map the best first step and timeline.