In today’s volatile climate, high-risk businesses are under pressure like never before. Physical threats, PR landmines, and a culture of instant outrage can take down even the most well-run operation.
That’s why this summer, Synaptic is partnering with Sapphire Risk Advisory Group to bring you something that could change the way you lead: Secure the Summer: Your Blueprint for Brand and Asset Protection with presenters Cyndee Harrison and Jeff Bartley.
🗓 June 23, 2025 | 3:00 PM ET | Live via Zoom (Replay Available if you Register!)
🎯 Register here or learn more at prshield.com/secure-summer
Why This Webinar Matters
From jewelry stores and pawnshops to cannabis dispensaries and firearm retailers, high-risk businesses are facing a dangerous combo: increasing smash-and-grab incidents, rising insurance costs, and the ever-looming threat of viral PR fallout. In short, it’s not a matter of if — it’s when.
The good news? You can get ahead of it.
“A plan is the most underrated form of power,” says Cyndee Harrison, founder of PR Shield and Synaptic’s crisis comms expert. “This session gives owners a clear, doable way to prepare for the worst — without becoming paranoid or reactive.”
What You’ll Walk Away With
In this session, you’ll get:
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Real-world case studies of security breaches and brand crises (and how to avoid them)
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Physical risk prevention tips from Sapphire’s Jeff Bartley, a national expert in retail asset protection
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Crisis communication frameworks you can use immediately — even if you don’t have a PR team
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A downloadable action plan to use with your staff or leadership team
“Preparedness isn’t paranoia — it’s professionalism,” says Bartley. “This isn’t just about alarms and locks. It’s about protecting your livelihood and the trust you’ve worked hard to earn.”
Who Should Attend?
If you operate in a high-risk category — cannabis, firearms, pawn, jewelry — this session is for you. Whether you’ve already lived through a crisis or just want to stay ahead of the curve, this no-fluff webinar delivers the tools and mindset to lead with confidence.
Free to Attend. Priceless in Value.
You’ll get live access, on-demand replay, and a step-by-step blueprint to strengthen your storefront and your story. All at no cost.
🛡️ When: June 23, 2025, at 3PM ET
📩 Replay available for registered attendees
🎯 Register now via ZOOM
