Read the full article at fortune.com:
Subway has been involuntarily tossed into the debate surrounding President Donald Trump’s takeover of D.C. police, after a resident threw a footlong at a federal officer last week. Now images and merch of sandwiches have become resistance symbols. Experts tell Fortune the unlikely string of events is a case study in brand image management and crisis communication.
Subway was thrown—literally—into the spotlight after a D.C. resident and then-Justice Department employee hurled one of the sandwich chain’s footlongs at a federal officer, which became a viral moment this past week. Now, Subway may have to deal with something that’s grown beyond a single hoagie toss.
This story originally appeared at: https://fortune.com/2025/08/24/subway-footlong-trump-dc-federal-takeover-police-ice-protests-bondi-pirro-marketing-brand/