Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us.
Why we love podcasting
We believe that podcasting is the most communal form of media. So often, we as consumers are talked AT. Whether it’s who we should vote for or what products we need to buy, much of media is one-sided. When you’re listening to a podcast, especially if you’re listening to a really good podcast, you feel like you’re part of the conversation. As lovers of genuine connection, we see this outlet as a great marketing tool.
What we’re listening to
Cyndee’s picks: The Mel Robins Podcast and The Game With Alex Hermozi
“I come back to podcasts when the hosts get right to the heart of the matter, when the production quality is high, and the content is relevant to my life—whether that’s personal or business or both.” – Cyndee, Principal
Erika’s picks: Pitchin’ and Sippin’ with Lexie Smith and Coming In Hot
“I really enjoy these podcasts for their genuine discussions and insights. They are relatable to my everyday life – personally and professionally.” – Erika, Senior Vice President
Rachael’s pick: The Goal Digger Podcast
“This podcast has been a source of personal inspiration for a long time. There are things Jenna said in early episodes that I still come back to many years later. Even if it’s a tip I may have heard in some form before, the way she frames things up really registers with me.” – Rachael, Content Manager
How we help podcasters
Our mission is to empower businesses to unlock their marketing potential. So many podcasters are subject matter experts and we believe that they have stories worth telling.
A publicist is a professional skilled in managing and promoting the public image and visibility of their clients. For a podcast host, partnering with a publicist can be a game-changer in expanding their reach and getting their ideas into media stories.
This partnership not only helps in reaching a wider audience but also in building the host’s credibility and authority, opening doors to new opportunities for engagement and influence.
From podcast to press
Is your podcast ready for a publicist? We put together a free checklist to help podcasters evaluate the readiness and potential of your podcast for professional publicity support. We’d love to work with you!
