Fortune: Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
Read the full article at fortune.com: Subway has been involuntarily tossed into the debate surrounding President Donald Trump’s takeover of D.C. police, after a resident threw a footlong at a federal officer last week. Now images and merch of sandwiches have become resistance symbols. Experts tell Fortune the unlikely string of events is a case study in brand image […]
PR Shield by Synaptic is a Leading Crisis Communications Solution for High-Risk Small Businesses Nationwide
With offices in Detroit and Grand Rapids, Synaptic is redefining crisis communications for small businesses nationwide. Founded by Cyndee Harrison and operated with her daughter and partner Rachael Amato, this woman-led PR and marketing agency equips high-risk industries with the tools and strategies they need to protect their reputations and grow confidently. Synaptic’s signature platform, […]
Clients in the News: CNN—Pawn shops: The surprising back-to-school shopping destination
Read the full story at cnn.com: Americans are back-to-school shopping earlier than previous years due to fears of tariffs raising prices. Families with tighter budgets are finding deals in a less traditional place: pawn shops. Families plan to spend about 2% less this back-to-school season compared to last year, according to a survey from the […]
American Eagle ‘great jeans’ ad campaign bashed over racial undertones
This article first appeared at MassLive.com: American Eagle’s latest denim campaign, featuring actress Sydney Sweeney, has gotten backlash for having racist connotations. The clothing company launched the campaign, called “Sydney Sweeney Has Great Jeans,” on July 23, with the 27-year-old “Euphoria” star as the spokesperson. The campaign was intended to be a celebration of “making customers look and […]
Association of Chamber of Commerce Executives: Reputation Leads to Revenue
How Chambers and Their Members Can Promote and Protect Their Brands This article first appeared in the Association of Chamber of Commerce Executives Magazine: In today’s economy, trust is currency, and reputation is the engine that drives it. For chambers of commerce and the businesses they support, building a reputation is about prestige and performance. […]
8 Ways to Track Trends on Social Media
Click here to read the original article via business.com. Because trending topics change rapidly, keeping track of what’s hot on each social media platform can be challenging. However, catching a trend at the right time can offer a significant boost to your social media marketing. Business.com spoke with digital and social media marketing experts to uncover […]
Synaptic and Sapphire Risk Advisory Group Join Forces to Deliver Comprehensive Security and Crisis Communication Solutions
Synaptic Marketing and PR, an award-winning leader in PR and marketing, is proud to announce an enhanced collaboration with Sapphire Risk Advisory Group, a premier security consulting firm. This partnership brings together Sapphire’s industry-leading expertise in risk management and Synaptic’s specialized PR Shield service, offering a comprehensive solution that addresses both physical security and crisis […]
Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
Copying Kills Your Business: The Power of Originality
by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]
Business Sips: Strategic Lessons from Iconic Bourbon Brands
Our upcoming strategic retreat will kick off with a bourbon tasting. But we wanted to be sure that everyone derives value from it, even if they aren’t into drinking it. So we are including fun business lessons that can be derived from each of the bottles we’ll be sampling. Here are a few Rip Van […]