The (Unfair) Advantage of a Publicist in an AI-First Search World
Have you ever read a headline and thought, “I could’ve added something useful to this story”?Ever wonder why the same voices keep showing up in national media? Often, the difference between them and you is a publicist. What a publicist actually does (plain English) Publicists do a few simple, unglamorous things really well—and consistently: Spot […]
Grosse Pointe Chamber of Commerce: Building Your Business Boot Camp
Small businesses thrive on trust. Whether you run a boutique, a nonprofit, a home-based business, or a service company, your reputation is the foundation of your growth. That’s why the Grosse Pointe Chamber is hosting a Learn-at-Lunch session designed to give local business owners the tools they need to both promote and protect their brands. […]
Q2 Crisis Review: When Culture Is the Crisis
This article was originally published at provokemedia.com If there’s one thing the most damaging corporate crises in the second quarter of 2025 had in common, it’s that the problem wasn’t just bad luck or bad press: it was bad culture. From Moët Hennessy’s alleged retaliation against a whistleblower, to BCG’s ethical blind spots in Gaza, […]
From Teacups to Taglines: Synaptic Wins Comcast RISE Award
We’re honored, excited, and feeling incredibly grateful—Synaptic has officially been named a 2025 Comcast RISE grant recipient! If you haven’t heard of it, Comcast RISE is a national initiative that supports small businesses through funding, media exposure, technology upgrades, and strategic consulting. Each grant package includes a $5,000 monetary grant, a tech makeover, a professionally […]
Grosse Pointe Learn at Lunch: Promoting and Protecting Your Business Reputation
Grosse Pointe Chamber Presents Building Your Business Boot Camp: Learn at Lunch Promoting and Protecting Your Business Reputation Join us for an engaging Learn-at-Lunch session led by Chambermembers Cyndee Harrison and Rachael Amato of Synaptic—a local Marketing & PR firm and the creators of PR Shield, a reputation and brand protection system built for small […]
Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?
This article was originally published at TechRound.co.uk According to data shared with Billboard on Wednesday 27 August, Meta confirmed that photos of Kansas City Chiefs tight end Travis Kelce proposing to Taylor Swift surpassed 1 million reposts on Instagram. No other post on the platform has reached that level before. The got there in just 6 […]
The Teenage Fascination With RushTok — & What It Reveals About Gen Z
This article originally published at sheknows.com RushTok: It’s a glittery, chaotic (and strangely addictive!) corner of TikTok where college hopefuls document their entire sorority recruitment process. Every outfit, every rejection, every tearful pep talk in the bathroom mirror. What was once a private, campus-specific ritual has become a viral spectacle, with videos tagged #RushTok racking […]
Fortune: Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
Read the full article at fortune.com: Subway has been involuntarily tossed into the debate surrounding President Donald Trump’s takeover of D.C. police, after a resident threw a footlong at a federal officer last week. Now images and merch of sandwiches have become resistance symbols. Experts tell Fortune the unlikely string of events is a case study in brand image […]
PR Shield by Synaptic is a Leading Crisis Communications Solution for High-Risk Small Businesses Nationwide
With offices in Detroit and Grand Rapids, Synaptic is redefining crisis communications for small businesses nationwide. Founded by Cyndee Harrison and operated with her daughter and partner Rachael Amato, this woman-led PR and marketing agency equips high-risk industries with the tools and strategies they need to protect their reputations and grow confidently. Synaptic’s signature platform, […]
Clients in the News: CNN—Pawn shops: The surprising back-to-school shopping destination
Read the full story at cnn.com: Americans are back-to-school shopping earlier than previous years due to fears of tariffs raising prices. Families with tighter budgets are finding deals in a less traditional place: pawn shops. Families plan to spend about 2% less this back-to-school season compared to last year, according to a survey from the […]