These 5 phrases will win people over during small talk, according to communication specialists
This article was originally published at upworthy.com Small talk is a skill that can be hard to grasp. Striking up a conversation with acquaintances (or sometimes complete strangers) can be a challenge, even for the most gifted gabber. While you may loathe small talk, research shows that it helps build a stronger sense of community and belonging. “Small […]
Founders, Let’s Talk About the One Thing Your Brand Can’t Afford to Lose
If you’re a founder, you’ve probably poured everything into building your brand — long nights, bold decisions, personal risk. Your brand isn’t just your business — it’s your reputation. And in today’s media landscape, reputation is everything. That’s why we’re excited to share that Synaptic will be exhibiting at the Female Founder Tech Summit this […]
The (Unfair) Advantage of a Publicist in an AI-First Search World
Have you ever read a headline and thought, “I could’ve added something useful to this story”?Ever wonder why the same voices keep showing up in national media? Often, the difference between them and you is a publicist. What a publicist actually does (plain English) Publicists do a few simple, unglamorous things really well—and consistently: Spot […]
Grosse Pointe Chamber of Commerce: Building Your Business Boot Camp
Small businesses thrive on trust. Whether you run a boutique, a nonprofit, a home-based business, or a service company, your reputation is the foundation of your growth. That’s why the Grosse Pointe Chamber is hosting a Learn-at-Lunch session designed to give local business owners the tools they need to both promote and protect their brands. […]
Q2 Crisis Review: When Culture Is the Crisis
This article was originally published at provokemedia.com If there’s one thing the most damaging corporate crises in the second quarter of 2025 had in common, it’s that the problem wasn’t just bad luck or bad press: it was bad culture. From Moët Hennessy’s alleged retaliation against a whistleblower, to BCG’s ethical blind spots in Gaza, […]
From Teacups to Taglines: Synaptic Wins Comcast RISE Award
We’re honored, excited, and feeling incredibly grateful—Synaptic has officially been named a 2025 Comcast RISE grant recipient! If you haven’t heard of it, Comcast RISE is a national initiative that supports small businesses through funding, media exposure, technology upgrades, and strategic consulting. Each grant package includes a $5,000 monetary grant, a tech makeover, a professionally […]
Grosse Pointe Learn at Lunch: Promoting and Protecting Your Business Reputation
Grosse Pointe Chamber Presents Building Your Business Boot Camp: Learn at Lunch Promoting and Protecting Your Business Reputation Join us for an engaging Learn-at-Lunch session led by Chambermembers Cyndee Harrison and Rachael Amato of Synaptic—a local Marketing & PR firm and the creators of PR Shield, a reputation and brand protection system built for small […]
Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?
This article was originally published at TechRound.co.uk According to data shared with Billboard on Wednesday 27 August, Meta confirmed that photos of Kansas City Chiefs tight end Travis Kelce proposing to Taylor Swift surpassed 1 million reposts on Instagram. No other post on the platform has reached that level before. The got there in just 6 […]
The Teenage Fascination With RushTok — & What It Reveals About Gen Z
This article originally published at sheknows.com RushTok: It’s a glittery, chaotic (and strangely addictive!) corner of TikTok where college hopefuls document their entire sorority recruitment process. Every outfit, every rejection, every tearful pep talk in the bathroom mirror. What was once a private, campus-specific ritual has become a viral spectacle, with videos tagged #RushTok racking […]
Fortune: Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
Read the full article at fortune.com: Subway has been involuntarily tossed into the debate surrounding President Donald Trump’s takeover of D.C. police, after a resident threw a footlong at a federal officer last week. Now images and merch of sandwiches have become resistance symbols. Experts tell Fortune the unlikely string of events is a case study in brand image […]