Grosse Pointe Learn at Lunch: Promoting and Protecting Your Business Reputation
Grosse Pointe Chamber Presents Building Your Business Boot Camp: Learn at Lunch Promoting and Protecting Your Business Reputation Join us for an engaging Learn-at-Lunch session led by Chambermembers Cyndee Harrison and Rachael Amato of Synaptic—a local Marketing & PR firm and the creators of PR Shield, a reputation and brand protection system built for small […]
Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?
This article was originally published at TechRound.co.uk According to data shared with Billboard on Wednesday 27 August, Meta confirmed that photos of Kansas City Chiefs tight end Travis Kelce proposing to Taylor Swift surpassed 1 million reposts on Instagram. No other post on the platform has reached that level before. The got there in just 6 […]
The Teenage Fascination With RushTok — & What It Reveals About Gen Z
This article originally published at sheknows.com RushTok: It’s a glittery, chaotic (and strangely addictive!) corner of TikTok where college hopefuls document their entire sorority recruitment process. Every outfit, every rejection, every tearful pep talk in the bathroom mirror. What was once a private, campus-specific ritual has become a viral spectacle, with videos tagged #RushTok racking […]
Fortune: Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
Read the full article at fortune.com: Subway has been involuntarily tossed into the debate surrounding President Donald Trump’s takeover of D.C. police, after a resident threw a footlong at a federal officer last week. Now images and merch of sandwiches have become resistance symbols. Experts tell Fortune the unlikely string of events is a case study in brand image […]
PR Shield by Synaptic is a Leading Crisis Communications Solution for High-Risk Small Businesses Nationwide
With offices in Detroit and Grand Rapids, Synaptic is redefining crisis communications for small businesses nationwide. Founded by Cyndee Harrison and operated with her daughter and partner Rachael Amato, this woman-led PR and marketing agency equips high-risk industries with the tools and strategies they need to protect their reputations and grow confidently. Synaptic’s signature platform, […]
Clients in the News: CNN—Pawn shops: The surprising back-to-school shopping destination
Read the full story at cnn.com: Americans are back-to-school shopping earlier than previous years due to fears of tariffs raising prices. Families with tighter budgets are finding deals in a less traditional place: pawn shops. Families plan to spend about 2% less this back-to-school season compared to last year, according to a survey from the […]
American Eagle ‘great jeans’ ad campaign bashed over racial undertones
This article first appeared at MassLive.com: American Eagle’s latest denim campaign, featuring actress Sydney Sweeney, has gotten backlash for having racist connotations. The clothing company launched the campaign, called “Sydney Sweeney Has Great Jeans,” on July 23, with the 27-year-old “Euphoria” star as the spokesperson. The campaign was intended to be a celebration of “making customers look and […]
Association of Chamber of Commerce Executives: Reputation Leads to Revenue
How Chambers and Their Members Can Promote and Protect Their Brands This article first appeared in the Association of Chamber of Commerce Executives Magazine: In today’s economy, trust is currency, and reputation is the engine that drives it. For chambers of commerce and the businesses they support, building a reputation is about prestige and performance. […]
8 Ways to Track Trends on Social Media
Click here to read the original article via business.com. Because trending topics change rapidly, keeping track of what’s hot on each social media platform can be challenging. However, catching a trend at the right time can offer a significant boost to your social media marketing. Business.com spoke with digital and social media marketing experts to uncover […]
Synaptic and Sapphire Risk Advisory Group Join Forces to Deliver Comprehensive Security and Crisis Communication Solutions
Synaptic Marketing and PR, an award-winning leader in PR and marketing, is proud to announce an enhanced collaboration with Sapphire Risk Advisory Group, a premier security consulting firm. This partnership brings together Sapphire’s industry-leading expertise in risk management and Synaptic’s specialized PR Shield service, offering a comprehensive solution that addresses both physical security and crisis […]