The Power of Balance: Balanced Tactics for Future-Proof Results
When the world shifts, does your marketing strategy stand strong? By balancing traditional tactics like direct mail and referrals with digital tools like email and social media, your business can weather uncertainty and thrive. The best strategies don’t just connect—they empower your business to promote and protect its reputation, adapt to change, and build lasting […]
Breaking down Meta’s community notes: innovation or a digital wild west?
Community notes on Meta: a game-changer for free speech, or just a hot mess in the making? Meta has recently overhauled its policy regarding free speech by removing fact-checking and its moderation policies. It has, in effect, pulled back on fact-checking, as community notes take precedence, basically allowing users to make corrections or add context […]
What the ‘Walmart Birkin’ Can Teach Us About Brand Reputation
You’ve probably heard about the ‘Walmart Birkin’—a budget-friendly alternative to the luxury Hermès bag that’s taken social media by storm. While the buzz around this viral sensation has been entertaining, it highlights a more significant issue that impacts businesses and brands everywhere. The Challenge of Third-Party Sellers Walmart’s online platform allows third-party sellers to list […]
The PR Playbook for 2025: How to Protect Your Brand in a World of Crisis and Chaos
Several pivotal PR trends will redefine how businesses handle crisis management and safeguard their reputations in 2025. For brands of any size, the stakes have never been higher. Here’s what to anticipate in the coming year—and how to stay ahead of the curve: 1. Generative AI and the Misinformation Challenge A recent audit by […]
What TrueCar’s Communications Crisis Teaches Us About Reputation Management
In the ever-connected digital age, businesses can find themselves in the spotlight for reasons far beyond their control. Recently, TrueCar, an automotive marketplace, faced an unexpected reputational challenge when a former employee, Luigi Mangione, was arrested in connection with the high-profile murder of UnitedHealthcare CEO Brian Thompson. Despite Mangione leaving TrueCar in 2023, his LinkedIn […]
7 Ways to Use Text Messaging for Customer Service
Most people are comfortable communicating with friends and family via text messages. Today, conversational SMS messaging has also become standard in business. Companies are using text messaging to communicate with customers, schedule and confirm appointments, support customer service strategies, and much more. We’ll explore seven ways to use text messaging to communicate with and support customers. We’ll […]
Podcast Hall of Fame Announces New Board of Governor Members
Original article: https://podnews.net/press-release/podcast-hall-of-fame-governors-24 The Podcast Hall of Fame, started in 2015, is excited to welcome eight distinguished podcasting and digital media leaders as its new board of governor members. This new board of governor group includes Todd Cochrane, Dave Jackson, Luria Petrucci, Rob Greenlee, Glynn Washington, Danny Peña, Nick Pavlidis, and Gautam Raj Anand, each […]
Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout
Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]
Social Media for Business: Marketing, Customer Service and More
Social media is a daily meeting place for billions of people. So, if your business doesn’t have a social media presence, you’re missing out on some serious face time with potential customers. Thanks to its digital-gathering reputation, social media can be a highly cost-effective and personalized way of reaching your audience and driving new business. […]
Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis
In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]
