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marketing & public relation agency

Podcast Hall of Fame Announces New Board of Governor Members

Original article: https://podnews.net/press-release/podcast-hall-of-fame-governors-24   The Podcast Hall of Fame, started in 2015, is excited to welcome eight distinguished podcasting and digital media leaders as its new board of governor members. This new board of governor group includes Todd Cochrane, Dave Jackson, Luria Petrucci, Rob Greenlee, Glynn Washington, Danny Peña, Nick Pavlidis, and Gautam Raj Anand, each […]

Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout

Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]

Social Media for Business: Marketing, Customer Service and More

Social media is a daily meeting place for billions of people. So, if your business doesn’t have a social media presence, you’re missing out on some serious face time with potential customers. Thanks to its digital-gathering reputation, social media can be a highly cost-effective and personalized way of reaching your audience and driving new business. […]

Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis

In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]

Three Tips for Businesses to Stay on Message and Amplify Their Brand During a Crisis

When a crisis strikes, businesses face challenges promoting and protecting their brand while avoiding messaging that appears tone-deaf or divisive. Here are three key strategies that will help you stay on message and amplify your brand even in turbulent times:   Stay “On Message” and Build Credibility Crises are moments when clear, consistent messaging is […]

Celebrating International Podcast Day!

Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us.    Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]

Copying Kills Your Business: The Power of Originality

 by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]

Business Sips: Strategic Lessons from Iconic Bourbon Brands

Our upcoming strategic retreat will kick off with a bourbon tasting. But we wanted to be sure that everyone derives value from it, even if they aren’t into drinking it. So we are including fun business lessons that can be derived from each of the bottles we’ll be sampling. Here are a few Rip Van […]

Organizations & Business: It’s Dangerous Not to Have a Social Media Policy

Regardless of a person’s sociopolitical positions, restraint is expected when it comes to communicating responsibly about violence. Disturbing social media posts circulated however after the assassination attempt on former President Donald Trump’s life. Different people boldly expressed their disappointment that the shooter did not succeed at murdering a political candidate while additionally ignoring that an attendee was […]

Unlocking the True Potential of Your Podcast: The Power of PR

As a podcaster, you know the dedication and effort it takes to produce engaging content for your audience. But did you know that public relations (PR) could be the game-changer you’ve been missing? It’s time to think beyond the microphone and tap into the incredible opportunities PR can offer. From Podcast Host to Media Expert […]