What TrueCar’s Communications Crisis Teaches Us About Reputation Management
In the ever-connected digital age, businesses can find themselves in the spotlight for reasons far beyond their control. Recently, TrueCar, an automotive marketplace, faced an unexpected reputational challenge when a former employee, Luigi Mangione, was arrested in connection with the high-profile murder of UnitedHealthcare CEO Brian Thompson. Despite Mangione leaving TrueCar in 2023, his LinkedIn […]
7 Ways to Use Text Messaging for Customer Service
Most people are comfortable communicating with friends and family via text messages. Today, conversational SMS messaging has also become standard in business. Companies are using text messaging to communicate with customers, schedule and confirm appointments, support customer service strategies, and much more. We’ll explore seven ways to use text messaging to communicate with and support customers. We’ll […]
Podcast Hall of Fame Announces New Board of Governor Members
Original article: https://podnews.net/press-release/podcast-hall-of-fame-governors-24 The Podcast Hall of Fame, started in 2015, is excited to welcome eight distinguished podcasting and digital media leaders as its new board of governor members. This new board of governor group includes Todd Cochrane, Dave Jackson, Luria Petrucci, Rob Greenlee, Glynn Washington, Danny Peña, Nick Pavlidis, and Gautam Raj Anand, each […]
Steer Clear of Election Week Chaos: Protect Your Brand from the Fallout
Brace yourself—this election week is likely to be a rollercoaster. If you think you’re just here to watch the show, think again. Election week brings more than just headlines; it’s a lightning rod for controversy, and your brand is right in the storm’s path. It’s a prime opportunity for business owners to get blindsided, whether […]
Social Media for Business: Marketing, Customer Service and More
Social media is a daily meeting place for billions of people. So, if your business doesn’t have a social media presence, you’re missing out on some serious face time with potential customers. Thanks to its digital-gathering reputation, social media can be a highly cost-effective and personalized way of reaching your audience and driving new business. […]
Avoiding Missteps: How Ego and Empathy Can Derail Communications During a Crisis
In today’s fast-moving world, business leaders and subject matter experts often feel compelled to use their platforms to share personal viewpoints, especially during times of crisis. While the urge to respond is understandable, both ego-centered and empathetic leaders can inadvertently harm their brand by making well-intentioned but misguided public statements. Ego-Centered and Empathetic Leaders at […]
Three Tips for Businesses to Stay on Message and Amplify Their Brand During a Crisis
When a crisis strikes, businesses face challenges promoting and protecting their brand while avoiding messaging that appears tone-deaf or divisive. Here are three key strategies that will help you stay on message and amplify your brand even in turbulent times: Stay “On Message” and Build Credibility Crises are moments when clear, consistent messaging is […]
Celebrating International Podcast Day!
Happy #InternationalPodcastDay! Since 2014, this date has been an opportunity to celebrate the podcast community. As podcast enthusiasts and publicists, we wanted to take a moment to reflect on what podcasting means to us. Why we love podcasting We believe that podcasting is the most communal form of media. So often, we as consumers […]
Copying Kills Your Business: The Power of Originality
by Cyndee Harrison Imagine this: You’ve spent months, maybe years, developing a brand that reflects your values, only to find out one day that a competitor has started using something almost identical. It’s a gut punch, right? Recently, a friend of mine sent me a photo of a logo almost an exact copy of his, used […]
Business Sips: Strategic Lessons from Iconic Bourbon Brands
Our upcoming strategic retreat will kick off with a bourbon tasting. But we wanted to be sure that everyone derives value from it, even if they aren’t into drinking it. So we are including fun business lessons that can be derived from each of the bottles we’ll be sampling. Here are a few Rip Van […]
