Empower Your Brand, Elevate Your
Impact, and Unleash the Power of Your
Expertise.
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Experience Excellence Expertise
Synaptic is a full-service Marketing and Public Relations agency that takes a holistic approach to brand-building. We help brands develop their core messaging and quickly deploy multi-channel marketing strategies to reach their target audience.
Public Relations
In an era where generative AI is reshaping communication, the role of Professional Public Relations becomes more crucial than ever. AI advancements bring unique challenges and opportunities in managing public perception. We help clients navigate this evolving landscape while maintaining the human touch that truly connects with the audience.
Media Training
Facing cameras and reporters can be daunting, no matter the situation. Our specialized training empowers leaders by helping them master the art of thinking on their feet, preparing meticulously, and navigating through potential interview questions. For even more crisis communications support, visit, PR Shield.
Social Media
There are plenty of experts offering hacks and workarounds designed to chase the algorithms.
We prefer using social media as a consistently-applied tactic that we can manage in tandem with your on-site team to create a storytelling tool for your brand.
Frequently Asked Questions
Our unique approach led to CIO Magazine naming us to their 50 Most Innovative Companies to Watch list.
We blend strategic consultation with done-for-you execution.
There are a few important things that make us different from so many other marketing providers.
First, we are uniquely positioned to help clients build trust, relevance, and authority through professional PR and Community Relations.
Next, we focus on connecting your people and systems to marketing; because tactics can't be successful unless it's seamlessly integrated into the work your team does every day.
We start with cheap or free organic tactics before we rush to spend money on ads, but when paid advertising is the right fit, we partner with specialized experts…because nobody wants to pay for someone’s learning curve.
Our clients are a lot like us:
They are the best in their field.
They have big visions and are never satisfied.
They care deeply about their reputations and obsessively over-deliver.
They don't take chances with their brands.
They’re picky. They trust our advice because they know our recommendations are based on dozens of successful campaigns and events for businesses just like them.
They are looking for a comprehensive approach to marketing that’s administered by professionals who will work collaboratively with their in-house team.
Our client relationships are based on proactive communication and accountability.
It’s simple—we meet monthly to examine business goals, talk about what’s working, and identify opportunities. We talk about the marketing and communications plans for the next 30- 60- and 90-days.
We set goals and identify roles.
Then, we get to work.
What Our Clients Say
Real feedback from our clients!
Cyndee and Erika are professional, efficient, and they bring a fresh look to the marketing of our company. Their out of the box thinking promotes our company in ways we have not done before. We look forward to a long and prosperous relationship!
We are so grateful for our association with this amazing group. They are always full of wonderful ideas and input. Cyndee and Erika go above and beyond expectations to make sure we are supported in so many aspects of our business. We consider them family and partners. (Even Fitzgerald likes them!)
Cyndee and Erika are two of the most talented marketers and communicators in the industry. They are prepared to manage your daily marketing and to even help you plan and execute any large sales promotion you may wish to schedule. An added bonus is that Cyndee and Erika are fun to work with. They bring joy to the sometimes monotonous and stressful world of navigating marketing and brand management.
True marketing professionals who understand the goals of their clients and how to deliver results. We have worked with Synaptic on numerous large scale digital projects and each has benefitted from excellent management and goal oriented focus. Our collaborations have always been seamless and her leadership has been key to their success.
Over many years of working together, Cyndee was an integral part of the American Jewelry & Loan team. She not only has a deep skill set in the marketing arena, but also a broad understanding of the unique elements in our industry and business as a whole. Cyndee brings energy and drive to her projects, she is a self-starter with endless ability to generate ideas and creative approaches. As our business expanded, we entrusted her with developing our branding strategy and establishing core operational structure. Her contributions to American Jewelry are still felt and continue to drive elements of our business model years later.
Our Most Popular Posts
Insights, client news, and blog posts:
What the ‘Walmart Birkin’ Can Teach Us About Brand Reputation
You’ve probably heard about the ‘Walmart Birkin’—a budget-friendly alternative to the luxury Hermès bag that’s taken social media by storm. While the buzz around this viral sensation has been entertaining, it highlights a more significant issue that impacts businesses and brands everywhere. The Challenge of Third-Party Sellers Walmart’s online platform allows third-party sellers to list […]
The PR Playbook for 2025: How to Protect Your Brand in a World of Crisis and Chaos
Several pivotal PR trends will redefine how businesses handle crisis management and safeguard their reputations in 2025. For brands of any size, the stakes have never been higher. Here’s what to anticipate in the coming year—and how to stay ahead of the curve: 1. Generative AI and the Misinformation Challenge A recent audit by […]
What TrueCar’s Communications Crisis Teaches Us About Reputation Management
In the ever-connected digital age, businesses can find themselves in the spotlight for reasons far beyond their control. Recently, TrueCar, an automotive marketplace, faced an unexpected reputational challenge when a former employee, Luigi Mangione, was arrested in connection with the high-profile murder of UnitedHealthcare CEO Brian Thompson. Despite Mangione leaving TrueCar in 2023, his LinkedIn […]
