Synaptic is a woman-led marketing and PR agency built at the intersection of strategy, empathy, and execution. What started as a creative outlet when their family first moved to Michigan—a children’s tea party business where founder Cyndee Harrison hosted whimsical gatherings and taught manners classes—laid the foundation for something bigger. Her daughter Rachael was right by her side, helping wrap party favors and set the table with care.

Today, that same spirit of imagination and intention lives on in Synaptic. After earning her MBA and building a career with global brands like Rocket Mortgage and Lululemon, Rachael returned to work alongside her mother to help scale its mission: equipping entrepreneurs with the clarity, confidence, and protection they need to build brands that last.

From crafting standout campaigns to launching industry-first tools like PR Shield, we help business owners connect with their audience, protect their reputation, and lead with confidence. We don’t just build brands—we build legacies.