Empower Your Brand,
Elevate Your Impact, and
Unleash the Power of Your Expertise.
We help clients tell their stories in publications including:
Experience. Excellence. Expertise.
Synaptic is a full-service Marketing and PR agency that connects strategy to execution—transforming ideas into impact.
In the human body, synapses transmit signals from the brain, enabling action. In business, we serve the same role—bridging the gap between vision and execution. By integrating seamlessly with existing teams and systems, we create the pathways that drive brand growth, amplify messaging, and navigate challenges with clarity and purpose.
Whether building momentum or managing a crisis, Synaptic ensures businesses don’t just react—they respond with precision, strategy, and strength.
Public Relations & Media Training
In an era where generative AI is reshaping communication and introducing unique challenges and opportunities in the management of public perception, it is more crucial than ever to partner with skilled PR professionals. We help clients showcase their subject matter expertise in navigate this evolving landscape while maintaining the human touch that truly connects with the audience.
Crisis Communications
and Reputation Management
Many small and mid-sized businesses assume PR crises are only a problem for major corporations. But the truth is, big brands have the resources and recognition to recover from reputation damage—small businesses don’t always get that second chance. A viral complaint, bad press, or social media backlash can be ruinous if a business isn’t prepared. PR Shield levels the playing field, giving SMBs the same crisis communication expertise that major corporations rely on, so they can protect their reputation and their future.
Social Media
There are plenty of experts offering hacks and workarounds designed to chase the algorithms.
We prefer using social media as a consistently-applied tactic that we can manage in tandem with your on-site team to create a storytelling tool for your brand.
Frequently Asked Questions
Our award-winning leadership team:
We blend strategic consultation with done-for-you execution.
A few important things make us different from so many other marketing providers.
First, we are uniquely positioned to help clients build trust, relevance, and authority through professional PR and Community Relations.
Next, we focus on connecting your people and systems to marketing because tactics can't be successful unless they're seamlessly integrated into the work your team does every day.
We are proud of our team's experience, credentials, and expertise. You deserve better than paying for anyone's learning curve.
Our clients are a lot like us:
They are the best in their field.
They have big visions and are never satisfied.
They don't take chances with their brands.
They care deeply about their reputations and obsessively over-deliver.
They’re picky. They trust our advice because they know our recommendations are based on dozens of successful relationships with business leaders just like them.
Our client relationships are based on proactive communication, accountability, and collaboration.
It’s simple: We meet with clients to examine their business goals, discuss what’s working, and identify opportunities.
We set goals, identify roles, and spend time working to ensure that everything goes well and to plan what will happen if things go wrong.
Then, we get to work.
What Our Clients Say
Real feedback from our clients!
The team at Synaptic are professional, efficient, and they bring a fresh look to the marketing of our company. Their out of the box thinking promotes our company in ways we have not done before. We look forward to a long and prosperous relationship!
The Synaptic team is some of the most talented marketers and communicators in the industry. They are prepared to manage your daily marketing and to even help you plan and execute any large sales promotion you may wish to schedule. An added bonus is that Cyndee and Erika are fun to work with. They bring joy to the sometimes monotonous and stressful world of navigating marketing and brand management.
True marketing professionals who understand the goals of their clients and how to deliver results. We have worked with Synaptic on numerous large scale digital projects and each has benefitted from excellent management and goal oriented focus. Our collaborations have always been seamless and her leadership has been key to their success.
Over many years of working together, Cyndee was an integral part of the American Jewelry & Loan team. She not only has a deep skill set in the marketing arena, but also a broad understanding of the unique elements in our industry and business as a whole. Cyndee brings energy and drive to her projects, she is a self-starter with endless ability to generate ideas and creative approaches. As our business expanded, we entrusted her with developing our branding strategy and establishing core operational structure. Her contributions to American Jewelry are still felt and continue to drive elements of our business model years later.
Our Most Popular Posts
Insights, client news, and blog posts:
Handle with Care: What Retailers Need to Know About Mother’s Day Messaging
Mother’s Day is one of those holidays that brings up all kinds of feelings. For some, it’s joyful and celebratory. For others, it’s complicated or even painful. If you’re a retailer, chances are you’re planning some kind of Mother’s Day campaign—maybe reminding customers that you have great gift ideas or offering a little promo to […]
From Gimmick to Game-Changer: Why Real Leaders Are Reimagining AI for Human-Centered Business
In a world captivated by the dazzle of emerging technology, artificial intelligence (AI) often gets mistaken for a novelty act—a flashy tool to impress, not a foundational shift in how we do business. But at Synaptic, we see things differently. AI is not a party trick. It’s a seismic transformation that requires a fundamental change […]
The Three C’s of Five-Star Reviews
Culture, Consistency, Clickability Every business wants more five-star reviews. But most are going about it the hard way—chasing customers, over-automating the ask, or hoping that good service will speak for itself. Here’s the truth. If you want consistent, high-quality reviews from happy customers, you need a system. That system starts with what we call the […]
